Multicultural Public Relations: A Social-Interactive Approach: A Social-Interpretive Approach: 004 - Brossura

Banks, Stephen P.

Brossura

ISBN 10: 0803948417 ISBN 13: 9780803948419

Casa editrice: Sage Pubns, 1995

Riassunto

Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.

Su questo libro

Contenuti:

Culture, Diversity and Public Relations
A Theory for Multicultural Public Relations
Communicating with Multicultural Internal Publics
Multicultural Community Relations
Communicating with Multicultural Activists
Cultural Diversity in International Public Relations
The Future of Multicultural Public Relations

Product Description:

Book by Banks Stephen P

Su questa edizione

• Editore: Sage Pubns
• Data di pubblicazione: 1995
• ISBN 10: 0803948417
• ISBN 13: 9780803948419
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 152