This shift, argue the authors, is necessitated by the emergence of the `diffused audience'. Audience experience can no longer be simply classified as `simple' or `mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable rev
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`This book brings the study of the audience into the centre of the study of electronic mediation, and the study of electronic mediation into the centre of the study of society and culture. In so doing it captures something of the inescapable intensity of the media in the late twentieth century in ways which are both accessible and provocative. It should be widely read' - Roger Silverstone
`Timely and refreshing....the authors successfully assert is that to understand audiences both method and theory must take account of wider social processes and not to isolate media use from the complex rhythms, patterns and practices of everyday life. In locating audiences within this wider framework they have laid down a formidable challenge for future research' - Framework
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Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research.Über den AutorrnrnBorn 1944. Educated at Oxford University (B.A. in Politics,. Codice articolo 447074739
Descrizione libro Condizione: New. Codice articolo I-9780803989610
Descrizione libro Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. Codice articolo 9780803989610