Participatory Communication: Working for Change and Development - Brossura

Brossura

ISBN 10: 0803991436 ISBN 13: 9780803991439

Casa editrice: Sage Pubns Pvt Ltd, 1994

Riassunto

This pioneering and thought-provoking volume explores the strengths, weaknesses, and complex nature of participation in many diverse settings while pinpointing important related concepts such as power and control, conscientization, and empowerment and self-reliance. Two central themes run throughout Participatory Communication: development communication must be dialogic and transactional; and development communicators must play a critical role in offering newphilosophies, concepts, and models which facilitate participation at all stages of the development process. With its judicious blend of theoretical models and case studies and its refreshing ability to challenge received wisdom concerning participation, development, and communication processes, Participatory Communication will interest a wide range of academics and professionals as well as voluntary agencies."This book comes close to being unrivalled for its scope . . . and reflects the sincerity and concern of the contributors for the toiling marginalised muted millions."-Economic and Political Weekly"As a professor of development communication myself, I intend to read the book again and again. It fulfills the voracious requirements of the duty to profess to students. It is a virtual encyclopedia on development communication, what with its 21 chapters dedicated to one or the other aspect of the philosophies, theories, models, practices, and history of that field, particularly the concept of participation . . . All in all, the book celebrates a philosophy that `has influenced a generation' of practitioners, students, and scholars of development and communication."-Media Asia

Su questo libro

L'autore:

Shirley A White is Professor Emeritus within the Department of Communication at Cornell University. She has also served as Associate Director of the Cooperative Extension for Cornell University and Chairman of the Department of Extension Home Economics, Kansas State University.

Contenuti:

Foreword - Paulo Friere
The Concept of Participation - Shirley A White
Transforming Rhetoric to Reality
PART ONE: PERSPECTIVES ON PARTICIPATION
Participative Communication as a Part of Building the Participative Society - Juan Diaz Bordenave
Participatory Development Communication - Pradip Thomas
Philosophical Premises
Modernization, Post-Modernization Approaches to Participatory Communication for Development - Thomas L Jacobson
Communication Approaches to Participation and Development - Kevel J Kumar
Challenging the Assumptions and Perspectives
PART TWO: PARTICIPATORY APPROACHES AND MODELS
Participatory Development Communication as a Social-Cultural Process - Robert White
Participatory Development Communication as a Dialogical Process - Syed A Rahim
Participatory Development Communication as Cultural Renewal - K Sadanandan Nair and Shirley A White
A Community-Based Learning Approach - Niell McKee
Beyond Social Marketing
Power and Conflict - Benjamin V Lozare
Hidden Dimensions of Communication, Participative Planning and Action
PART THREE: PARTICIPATORY DECISION MAKING AND ACTION
Participatory Decision Making - Joseph Ascroft
A Parable
Participatory Decision Making in Third World Development - Joseph Ascroft and Sipho Masilela
Diffusion Theory and Participatory Decision Making - Joseph Ascroft and Robert Agunga
Operational Impasses in Knowledge Sharing - Srinivas Melkote and Chandrasekhar Vallath
Case Study Examples
Facilitating Communication Within Rural and Marginal Communities - Sybil L James
A Model for Development Support
PART FOUR: PARTICIPATORY MEssage MAKING
Participatory Message Development - K Sadanandan Nair and Shirley A White
A Conceptual Framework
Participatory Message Making with Video - Shirley A White and Pradeep K Patel
Revelations from Studies in India and the USA
Kheda - Binod C Agrawal
An Experiment in Participatory Communication
Participatory Rural Newspapers as Agents of Development - Francis P Kasoma
A Reciprocal Agenda-Setting Model
Media Production and the Process of Becoming in the Context of Community Building - Alfonzo B Deza
Participatory Communication for Development - Subhadra Belbase
How Can We Achieve It?

Su questa edizione

• Editore: Sage Pubns Pvt Ltd
• Data di pubblicazione: 1994
• ISBN 10: 0803991436
• ISBN 13: 9780803991439
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 472
• Redattore: White Shirley A., Nair K. Sadanandan, Ascroft Joseph