The Father of Spin: Edward L. Bernays and The Birth of Public Relations

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9780805067897: The Father of Spin: Edward L. Bernays and The Birth of Public Relations

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Review:

Biographer Larry Tye can't help but be entertained by his subject's professional antics. Edward L. Bernays (1892-1995), a pioneering practitioner of public relations, zestfully ballyhooed his clients, utilizing a shrewd blend of publicity stunts, careful cultivation of the press, and solicited endorsements from "experts." Yet journalist Tye is also aware of the moral ambiguities inherent in the career of a man who vigorously promoted cigarette smoking and whose work for the United Fruit Company played at least some role in the 1954 military overthrow of Guatemala's democratically elected government. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences, including the extent to which PR permeates contemporary American life. --Wendy Smith

From the Inside Flap:

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including: His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it.

How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 1950s.

How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed.
And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover.

In The Father of Spin, Boston Globe reporter Larry Tye, drawing on interviews with primary sources and voluminous private papers, presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Tye, Larry
Editore: Henry Holt & Company 2002-01-01 (2002)
ISBN 10: 0805067892 ISBN 13: 9780805067897
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Descrizione libro Henry Holt & Company 2002-01-01, 2002. Paperback. Condizione libro: New. Paperback. Publisher overstock, may contain remainder mark on edge. Codice libro della libreria 9780805067897B

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Editore: Henry Holt Company Inc, United States (2002)
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Descrizione libro Henry Holt Company Inc, United States, 2002. Paperback. Condizione libro: New. Reprint. Language: English . Brand New Book. The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays s life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices. Codice libro della libreria AAS9780805067897

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Larry Tye
Editore: Henry Holt Company Inc, United States (2002)
ISBN 10: 0805067892 ISBN 13: 9780805067897
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Descrizione libro Henry Holt Company Inc, United States, 2002. Paperback. Condizione libro: New. Reprint. Language: English . Brand New Book. The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays s life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices. Codice libro della libreria AAS9780805067897

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Larry Tye
Editore: Henry Holt Company Inc, United States (2002)
ISBN 10: 0805067892 ISBN 13: 9780805067897
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Descrizione libro Henry Holt Company Inc, United States, 2002. Paperback. Condizione libro: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays s life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices. Codice libro della libreria BZE9780805067897

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Descrizione libro Henry Holt & Company Inc. Paperback. Condizione libro: new. BRAND NEW, The Father of Spin: Edward L. Bernays & the Birth of Public Relations, Larry Tye, "The Father of Spin" is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices. Codice libro della libreria B9780805067897

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Descrizione libro Henry Holt and Company Inc, 2002. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780805067897

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Descrizione libro Henry Holt, New York. paperback. Condizione libro: New. Codice libro della libreria 9780805067897

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Descrizione libro Henry Holt and Company Inc, 2002. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780805067897

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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 1249541

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Descrizione libro 2002. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780805067897

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