Father Of Spin: Edward L. Bernays & the Birth of Public Relations - Brossura

Tye, Larry

Brossura

ISBN 10: 0805067892 ISBN 13: 9780805067897

Casa editrice: Picador, 2002

Riassunto

Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidental campaigns. Reprint. 10,000 first printing.

Su questo libro

L'autore:

Larry Tye was a long-time journalist for The Boston Globe, where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of Home Lands.

Product Description:

"The Father of Spin" is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Su questa edizione

• Editore: Picador
• Data di pubblicazione: 2002
• ISBN 10: 0805067892
• ISBN 13: 9780805067897
• Rilegatura: Copertina flessibile
• Numero di pagine: 304