Media Economics: Theory and Practice - Brossura

Brossura

ISBN 10: 0805813071 ISBN 13: 9780805813074

Casa editrice: Routledge, 1993

Riassunto

With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.

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Contenuti:

Contents: Preface. Part I: Structure and Value: The Foundations of Media Economics. J. Owers, R. Carveth, A. Alexander, An Introduction to Media Economic Theory and Practice. D. Gomery, Who Owns the Media? R. Corn-Revere, Economics and Media Regulation. B. Bates, Valuation of Media Properties. G.W. Ozanich, M.O. Wirth, Media Mergers and Acquisitions: An Overview. J. Dimmick, Ecology, Economics, and Gratification Utilities. J.D. Tankel, W. Williams, Jr., Resource Interdependence: Radio Economics and the Shift from AM to FM. Part II: Industries and Practices. R.G. Picard, Economics of the Daily Newspaper Industry. A.N. Greco, Publishing Economics: Mergers and Acquisitions in the U.S. Publishing Industry: 1980-1989. B.R. Litman, The Changing Role of the Television Networks. H.H. Howard, S.L. Carroll, Economics of the Cable Industry. D. Gomery, The Contemporary American Movie Business. J.E. Fletcher, The Syndication Marketplace. R.H. Ducoffe, S.J. Smith, Mergers and Acquisitions Among Advertising Agencies. R. Carveth, J. Owers, A. Alexander, The Global Integration of the Media Industries. Appendices: Media Accounting Practices. Financial Management.

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Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 1993
• ISBN 10: 0805813071
• ISBN 13: 9780805813074
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 408
• Redattore: Alexander Alison, Owers James, Carveth Rodney A.