Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy - Rilegato
Sinossi
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Reynolds, Thomas J.; Olson, Jerry C.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Editore:
Taylor & Francis Group, 2001
ISBN 10: 0805817301
ISBN 13: 9780805817300
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 50883106-6
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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Editore:
Taylor & Francis Group, 2001
ISBN 10: 0805817301
ISBN 13: 9780805817300
Antico o usato
Rilegato
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Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 18722053-6
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Contours of the Fantastic: Selected Essays from the Eighth International Conference on the Fantastic in the Arts (Contributions to the Study of Science Fiction and Fantasy)
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Contours of the Fantastic: Selected Essays from the Eighth International Conference on the Fantastic in the Arts (Contributions to the Study of Science Fiction and Fantasy)
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_432056034
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Da: GoldBooks, Denver, CO, U.S.A.
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Condizione: new. Codice articolo 32O82_99_0805817301
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
Editore:
Lawrence Erlbaum Associates, 2001
ISBN 10: 0805817301
ISBN 13: 9780805817300
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Rilegato
Prima edizione
Da: killarneybooks, Inagh, CLARE, Irlanda
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Hardcover. Condizione: Near Fine. 1st Edition. Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of the means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs. Codice articolo 010628
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Understanding Consumer Making
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-136549
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Understanding Consumer Making
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT25-119972
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
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hardcover. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-0805817301
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Understanding Consumer Decision Making
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. pp. 466. Codice articolo 26342397
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