The Psychology of Graphic Images: Seeing, Drawing, Communicating (Volume in the University of Alberta, Department of Psychology, Distinguished Scholar Lecture)

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9780805829334: The Psychology of Graphic Images: Seeing, Drawing, Communicating (Volume in the University of Alberta, Department of Psychology, Distinguished Scholar Lecture)

This book explores the nature of one of the most ancient tools for nonverbal communication: drawings. They are naturally adaptable enough to meet an incredibly wide range of communication needs. But how exactly do they do their job so well?

Avoiding the kinds of aesthetic rankings of different graphic domains so often made by art historians and critics, Manfredo Massironi considers an extensive and representative sample of graphic applications with an open mind. He finds a deep mutuality between the material components of images and the activation of the perceptual and cognitive processes that create and decipher them.

Massironi first examines the material components themselves: the mark or line, the plane of representation (the angle formed by the actual drawing surface and the depicted objects), and the position of the viewpoint relative to the depicted objects. The roles played by these three components are independent of the content of the drawing; they function in the same way in concrete and abstract representations. He then closely scrutinizes the choices made by the person planning and executing the drawings. Given that any object can be depicted in an infinite number of different ways, the drawer performs continuous work emphasizing and excluding different features. The choices are typically unconscious and guided by his or her communicative goals. A successful graph, be it simple or complex, is always successful precisely because the emphasized features are far fewer in number than the excluded ones. Finally, he analyzes the perceptual and cognitive integrations made by the viewer.

Drawings are not simply tools for communication but important instruments for investigating reality and its structure. Richly illustrated, the book includes a series of graphic exercises that enable readers to get a sense of their own perceptual and cognitive activity when inspecting images. Massironi's pathbreaking taxonomy of graphic productions will illuminate all the processes involved in producing and understanding graphic images for a wide audience, in fields ranging from perceptual and cognitive psychology through human factors and graphic design to architecture and art history.

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Review:

Widely known and highly respected as a graphic artist and psychological researcher, Massironi is very well qualified to write a book on the psychology of graphic images....including extensive indexes and references, this book is recommended for readers at all levels.
CHOICE

Too often psychological discussions of visual images are wooden and the mere application of principles of experimental psychology to visual material. The same cannot be said of Manfredo Massironi's The Psychology of Graphic Images, which marvels at the richness and complexity of graphic signs and the ways they create meaning.
Leonardo Digital Reviews

Too often, psychological discussions of visual images are wooden, the mere application of principles of experimental psychology to visual material. The same cannot be said of Manfredo Massironi's The Psychology of Graphic Images, which marvels at the richness and complexity of graphic signs and the ways they create meaning. Massironi writes in the best tradition of the European intellectual....His discussion is both rigorous, often making fundamental contributions to aspects of picture perception, and humane, as he preserves the greatness of what he is examining.
International Society for the Arts, Sciences, & Technology

This is a pioneering and thoughtful treatment....It never fails to be insightful and is at times quite brilliant. From the wealth of the illustrations and the rigor of the writing one cannot fail to see that this work was written by a scholar/artist who is equally at home in perception research and artistic creation.
Michael Kubovy
University of Virginia

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Manfredo Massironi; Translated by N Bruno
ISBN 10: 0805829334 ISBN 13: 9780805829334
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97808058293340000000

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Manfredo Massironi
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Descrizione libro Taylor Francis Inc, United States, 2001. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. This book explores the nature of one of the most ancient tools for nonverbal communication: drawings. They are naturally adaptable enough to meet an incredibly wide range of communication needs. But how exactly do they do their job so well? Avoiding the kinds of aesthetic rankings of different graphic domains so often made by art historians and critics, Manfredo Massironi considers an extensive and representative sample of graphic applications with an open mind. He finds a deep mutuality between the material components of images and the activation of the perceptual and cognitive processes that create and decipher them. Massironi first examines the material components themselves: the mark or line, the plane of representation (the angle formed by the actual drawing surface and the depicted objects), and the position of the viewpoint relative to the depicted objects. The roles played by these three components are independent of the content of the drawing; they function in the same way in concrete and abstract representations. He then closely scrutinizes the choices made by the person planning and executing the drawings. Given that any object can be depicted in an infinite number of different ways, the drawer performs continuous work emphasizing and excluding different features. The choices are typically unconscious and guided by his or her communicative goals. A successful graph, be it simple or complex, is always successful precisely because the emphasized features are far fewer in number than the excluded ones. Finally, he analyzes the perceptual and cognitive integrations made by the viewer. Drawings are not simply tools for communication but important instruments for investigating reality and its structure. Richly illustrated, the book includes a series of graphic exercises that enable readers to get a sense of their own perceptual and cognitive activity when inspecting images. Massironi s pathbreaking taxonomy of graphic productions will illuminate all the processes involved in producing and understanding graphic images for a wide audience, in fields ranging from perceptual and cognitive psychology through human factors and graphic design to architecture and art history. Codice libro della libreria AAV9780805829334

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Manfredo Massironi
Editore: Taylor Francis Inc, United States (2001)
ISBN 10: 0805829334 ISBN 13: 9780805829334
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Descrizione libro Taylor Francis Inc, United States, 2001. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.This book explores the nature of one of the most ancient tools for nonverbal communication: drawings. They are naturally adaptable enough to meet an incredibly wide range of communication needs. But how exactly do they do their job so well? Avoiding the kinds of aesthetic rankings of different graphic domains so often made by art historians and critics, Manfredo Massironi considers an extensive and representative sample of graphic applications with an open mind. He finds a deep mutuality between the material components of images and the activation of the perceptual and cognitive processes that create and decipher them. Massironi first examines the material components themselves: the mark or line, the plane of representation (the angle formed by the actual drawing surface and the depicted objects), and the position of the viewpoint relative to the depicted objects. The roles played by these three components are independent of the content of the drawing; they function in the same way in concrete and abstract representations. He then closely scrutinizes the choices made by the person planning and executing the drawings.Given that any object can be depicted in an infinite number of different ways, the drawer performs continuous work emphasizing and excluding different features. The choices are typically unconscious and guided by his or her communicative goals. A successful graph, be it simple or complex, is always successful precisely because the emphasized features are far fewer in number than the excluded ones. Finally, he analyzes the perceptual and cognitive integrations made by the viewer. Drawings are not simply tools for communication but important instruments for investigating reality and its structure. Richly illustrated, the book includes a series of graphic exercises that enable readers to get a sense of their own perceptual and cognitive activity when inspecting images. Massironi s pathbreaking taxonomy of graphic productions will illuminate all the processes involved in producing and understanding graphic images for a wide audience, in fields ranging from perceptual and cognitive psychology through human factors and graphic design to architecture and art history. Codice libro della libreria AAV9780805829334

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Massironi, Manfredo
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Descrizione libro Lawrence Erlbaum. Condizione libro: BRAND NEW. BRAND NEW Softcover-336pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2008725

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MASSIRONI, MANFREDO; BRUNO, TRANSLATED BY N.
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Descrizione libro Psychology Press, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780805829334_lsuk

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Descrizione libro Psychology Press, 2001. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780805829334

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Descrizione libro Psychology Press, 2001. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780805829334

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Massironi, Manfredo (Author)/ Bruno, Translated by N (Author)
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Descrizione libro Lawrence Erlbaum Assoc Inc, 2001. Paperback. Condizione libro: Brand New. 1st edition. 319 pages. 10.25x6.75x1.00 inches. In Stock. Codice libro della libreria __0805829334

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Massironi, Manfredo; Bruno, Translated by N
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ISBN 10: 0805829334 ISBN 13: 9780805829334
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Descrizione libro Psychology Press, 2001. Paperback. Condizione libro: New. Codice libro della libreria INGM9780805829334

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