Crisis Management By Apology: Corporate Response to Allegations of Wrongdoing - Brossura

Hearit, Keith Michael Michael

Brossura

ISBN 10: 0805837892 ISBN 13: 9780805837896

Casa editrice: Routledge, 2005

Riassunto

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.

The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.

Su questo libro

Informazioni sull?autore

Keith Michael Hearit

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0805837892
• ISBN 13: 9780805837896
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 262
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Germania