Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.
The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.
The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
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Contents: Preface. T. Reichert, J. Lambiase, One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising. Part I: Research Approaches to Sex in Advertising. T. Reichert, What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research. J. Sivulka, Historical and Psychological Perspectives of the Erotic Appeal in Advertising. J.E. Schroeder, J.L. Borgerson, Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising. Part II: Consumer Responses to Sex in Advertising. M.S. LaTour, T.L. Henthorne, Nudity and Sexual Appeals: Understanding the Arousal Process and Advertisement Response. A. Lang, K. Wise, S. Lee, X. Cai, The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising. C.G. Brooke, Sex(haustion) Sells: Marketing in a Saturated Mediascape. S.J. Gould, Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought, and the Advertising Hermeneutic Circle. Part III: Cultural Impact and Interpretation. J. Kilbourne, Advertising and Disconnection. J.B. Twitchell, Adult and Gender. W.B. Key, Subliminal Sexuality: The Fountainhead for America's Obsession. Part IV: Contexts and Audiences. B.B. Stern, Masculinism(s) and the Male Image: What Does It Mean to Be a Man? G.R. Hicks, Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community. J. Lambiase, Sex--Online and in Internet Advertising. Part V: Conclusion. J. Lambiase, T. Reichert, Future Questions and Challenges: Advertising Research in the Midst of Sex Noise.
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Descrizione libro Routledge, 2016. Paperback. Condizione libro: NEW. 9780805841183 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days. Codice libro della libreria HTANDREE0265773
Descrizione libro Taylor and Francis, 2003. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780805841183
Descrizione libro Lawrence Erlbaum. Condizione libro: BRAND NEW. BRAND NEW Softcover-306pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2009394
Descrizione libro Routledge. PAPERBACK. Condizione libro: New. 0805841180 New Condition. Codice libro della libreria NEW4.0466112
Descrizione libro Routledge, 2002. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric. Codice libro della libreria ABE_book_new_0805841180
Descrizione libro Routledge, 2002. Paperback. Condizione libro: New. book. Codice libro della libreria 0805841180
Descrizione libro Routledge, 2002. Paperback. Condizione libro: New. Codice libro della libreria P110805841180
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97808058411831.0