Sports Marketing and the Psychology of Marketing Communication

Valutazione media 4
( su 2 valutazioni fornite da GoodReads )
9780805848267: Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.

It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.

  • Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including:
  • sponsorship from several different perspectives--the major force in sports marketing;
  • ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and
  • licensing--using the sale of items, such as T-shirts to increase profit and marketing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti:

Contents: L. Chalip, Foreword. L.R. Kahle, C. Riley, Preface. Part I: Consumer Behavior. T. Sun, S. Youn, W.D. Wells, Exploration of Consumption and Communication Communities in Sports Marketing. S.W. Kelley, K. Tian, Fanatical Consumption: An Investigation of the Behavior of Sports Fans Through Textual Data. V. Dalakas, R. Madrigal, K.L. Anderson, "We are Number One!" The Phenomenon of Basking-in-Reflected-Glory and Its Implications for Sports Marketing. A. Shoham, G.M. Rose, L.R. Kahle, Risky Sports: Making the Leap. Part II: Sports Celebrity Endorsements. M.J. Jones, D.W. Schumann, The Strategic Use of Celebrity Athlete Endorsers in Print Media: A Historical Perspective. A.A. Bailey, C.A. Cole, The Effects of Multiple Product Endorsements by Celebrities on Consumer Attitudes and Intentions: An Extension. M.D. Basil, W.J. Brown, Magic Johnson and Mark McGwire: The Power of Indentification With Sports Celebrities. Part III: The Consequences of Sponsorship. J.W. Pracejus, Seven Psychological Mechanisms Through Which Sponsorship can Influence Consumers. J. Slater, C. Lloyd, It's Gotta be the Shoes: Exploring the Effects of Relationships of Nike and Reebok Sponsorship on Two College Athletic Programs. L. Kinney, S.R. McDaniel, American Consumer Attitudes Toward Corporate Sponsorship of Sporting Events. L. Kinney, G. Bell, Do Sport Sponsorship Announcements Influence Firm Stock Prices? R. Madrigal, A Review of Team Identification and Its Influence on Consumers' Responses Toward Corporate Sponsors. Part IV: Marketing Strategy. R. Burton, Teams as Brands: A Review of the Sports Licensing Concept. M. Jackowski, D.P. Gray, SportNEST: A Nested Approach to Segmenting the Sport Consumer Market. V. Dalakas, R. Madrigal, R. Burton, Understanding Ambush Marketing: Implications of Information Processing. Part V: Social Issues and Sports Marketing. S.J. Jackson, D.L. Andrews, Aggressive Marketing: Interrogating the Use of Violence in Sport-Related Advertising. T. Dewhirst, Smoke and Ashes: Tobacco Sponsorship of Sports and Regulatory Issues in Canada. J.J. Jackson, Social Marketing of Sport. T.P. Meyer, K. Gettleman, T.R. Donahue, Teenager's Perceptions of the Influence of Advertising and Price Versus Interpersonal, Social Factors on Their Purchases of Brand Name Athletic Shoes and Clothing.

Sinossi:

Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area. It presents chapters that deal with topics in sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as t-shirts to increase profit and marketing.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Quantità: > 20
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97808058482670000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 98,55
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: U.S.A. a: Italia
Destinazione, tempi e costi

2.

KAHLE, LYNN R.; RILEY, CHRIS.
Editore: Psychology Press (2017)
ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Rilegato Quantità: 1
Print on Demand
Da
Herb Tandree Philosophy Books
(Stroud, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Psychology Press, 2017. Hardback. Condizione libro: NEW. 9780805848267 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0214883

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 101,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 9,24
Da: Regno Unito a: Italia
Destinazione, tempi e costi

3.

ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Quantità: > 20
Print on Demand
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780805848267

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 110,94
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: U.S.A. a: Italia
Destinazione, tempi e costi

4.

Kahle
Editore: Psychology Press (2016)
ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Paperback Quantità: 1
Print on Demand
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Psychology Press, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780805848267_lsuk

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 117,50
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,54
Da: Regno Unito a: Italia
Destinazione, tempi e costi

5.

Lynn R. Kahle
Editore: Psychology Press (2004)
ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Quantità: > 20
Print on Demand
Da
PBShop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Psychology Press, 2004. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780805848267

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 122,73
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,65
Da: U.S.A. a: Italia
Destinazione, tempi e costi

6.

Kahle, Lynn R.
Editore: Lawrence Erlbaum
ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Rilegato Quantità: 1
Print on Demand
Da
Valutazione libreria
[?]

Descrizione libro Lawrence Erlbaum. Condizione libro: BRAND NEW. BRAND NEW Hardcover-408pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2009890

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 110,58
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 25,00
Da: U.S.A. a: Italia
Destinazione, tempi e costi

7.

Lynn R. Kahle (Editor), Chris Riley (Editor)
Editore: Psychology Press (2004)
ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Rilegato Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Psychology Press, 2004. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0805848266

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 123,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 12,96
Da: U.S.A. a: Italia
Destinazione, tempi e costi

8.

Kahle, Lynn R. [Editor]; Riley, Chris [Editor];
Editore: Psychology Press (2004)
ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Rilegato Quantità: 10
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Psychology Press, 2004. Hardcover. Condizione libro: New. Codice libro della libreria INGM9780805848267

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 125,17
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 12,96
Da: U.S.A. a: Italia
Destinazione, tempi e costi

9.

Kahle, Lynn R. (Editor)/ Riley, Chris (Editor)
Editore: Lawrence Erlbaum Assoc Inc (2004)
ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Rilegato Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Lawrence Erlbaum Assoc Inc, 2004. Hardcover. Condizione libro: Brand New. 1st edition. 415 pages. 9.00x6.25x1.25 inches. In Stock. Codice libro della libreria __0805848266

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 127,73
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 17,33
Da: Regno Unito a: Italia
Destinazione, tempi e costi

10.

Editore: Taylor Francis Inc, United States (2004)
ISBN 10: 0805848266 ISBN 13: 9780805848267
Nuovi Rilegato Quantità: 10
Print on Demand
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Inc, United States, 2004. Hardback. Condizione libro: New. New.. 241 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****.Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. * Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: * sponsorship from several different perspectives--the major force in sports marketing; * ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and * licensing--using the sale of items, such as T-shirts to increase profit and marketing. Codice libro della libreria APC9780805848267

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 151,42
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: Italia
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro