Articoli correlati a Popular Media and Health Communication
Recognizing the power of popular media -- television, film, internet, music mobile media -- to highlight health issues in the public forum and to set agendas in public policy, this work provides a comprehensive discussion of the theory and methodological considerations in the study of popular media and health communication. Illustrating health communication research in contemporary contexts, authors Kimberly N. Kline and Jay Baglia detail the theories that explain mass media influence and the appropriate methods for assessing the implications of specific mass-mediated experiences. A key feature of this volume is the illustration of the theories underlying the entertainment-education approach to health communication.
A targeted and timely discussion of media's role and influence in conveying messages about health and illness, this book is intended for advanced students in health communication and related disciplines who need to understand the theories and methodologies applicable to doing research in this area.
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- EditoreRoutledge
- Data di pubblicazione2016
- ISBN 10 0805862587
- ISBN 13 9780805862584
- RilegaturaCopertina rigida
- Numero edizione1
- Numero di pagine320
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