Master Franchising: Selecting, Negotiating, and Operating a Master Franchise is an outstanding publication that prepares you for a role on either side of the master franchising relationship. It provides insight into the master franchise relationship for franchisors, prospective master franchisees, master franchisees and their professional advisors. This practical “how-to” book guides you through the maze of benefits and limitations and examines the most common strategy used by franchisors to expand into new foreign markets, offering step-by-step guidance and clear insights on each stage of the master franchising process and the critical decisions you'll need to make as a franchisor or master franchisee.
Master Franchising can show you how to zero in on the opportunities in the numerous overseas markets that remain virtually untapped, either as a franchisor or a master franchisee. This book will show you how you can quickly move into a new market without investing heavily in recruiting and servicing unit franchisees – plus, benefit from partnering with someone already familiar with the local culture and customs of the target market.
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Carl E. Zwisler, one of the most respected authorities in the field, has provided valuable insight into the advantages and restrictions of master franchising from his perspective as a leading franchise lawyer. He is with the firm of Haynes and Boone in Washington, D.C., and is former General Counsel to the International Franchise Association. Master Franchising is based on materials he developed for a series of seminars delivered to hundreds of international investors and franchising professionals.
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