Marketing to Moviegoers: A Handbook of Strategies and Tactics

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9780809331963: Marketing to Moviegoers: A Handbook of Strategies and Tactics

@font-face { font-family: "Calibri"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 10pt; line-height: 115%; font-size: 11pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, " Marketing to Moviegoers: A Handbook of Strategies and Tactics," veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.
While many books have been written on the business-to-business aspect of film promotion, Marich's volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film--the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, " Marketing to Moviegoers" is a must for all professionals and students in today's rapidly evolving film industry.

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Marich, Robert
ISBN 10: 0809331969 ISBN 13: 9780809331963
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Descrizione libro Southern Illinois University Press, 2013. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780809331963

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Descrizione libro Southern Illinois Univ Pr, 2013. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KB-9780809331963

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Descrizione libro University of Chicago press. Condizione libro: New. Brand New. Codice libro della libreria 0809331969

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Descrizione libro Southern Illinois University Press, United States, 2013. Paperback. Condizione libro: New. 3rd Revised edition. 231 x 155 mm. Language: English . Brand New Book. While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film - the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today s rapidly evolving film industry. Codice libro della libreria AAS9780809331963

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Robert Marich
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ISBN 10: 0809331969 ISBN 13: 9780809331963
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Descrizione libro Southern Illinois University Press, United States, 2013. Paperback. Condizione libro: New. 3rd Revised edition. 231 x 155 mm. Language: English . Brand New Book. While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film - the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today s rapidly evolving film industry. Codice libro della libreria AAS9780809331963

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Descrizione libro Southern Illinois University Press. PAPERBACK. Condizione libro: New. 0809331969 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 16044035

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Descrizione libro Southern Illinois University P, 2013. Paperback. Condizione libro: New. Codice libro della libreria 0809331969

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Descrizione libro Southern Illinois University Press. Paperback. Condizione libro: New. Paperback. 432 pages. Dimensions: 9.1in. x 6.1in. x 0.9in.While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marichs volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a filmthe public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in todays rapidly evolving film industry. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780809331963

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ISBN 10: 0809331969 ISBN 13: 9780809331963
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Descrizione libro Southern Illinois University Press. PAPERBACK. Condizione libro: New. 0809331969. Codice libro della libreria Z0809331969ZN

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