Wide Awake in the Windy City: Celebrating a Century of Excellence at Northwestern Unversity's Kellogg School of Management, 1908-2008: Celebrating a ... University's Kellogg School of Management - Rilegato

Golosinski, Matt

Rilegato

ISBN 10: 0810125048 ISBN 13: 9780810125049

Casa editrice: Northwestern Univ Pr, 2008

Riassunto

In Wide Awake in the Windy City, Matt Golosinski traces the century-long ascent of the Kellogg School of Management, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts ? deans, professors, students, and business practitioners.

            The school historically turned disadvantage to opportunity, finding innovative ways to remain in the vanguard of management education. At every turn, this journey involved the vision of extraordinary people who, against the odds, created an enduring example of educational excellence.

Su questo libro

L'autore:

Matt Golosinski is the editorial director of the Kellogg School, managing a variety of communications initiatives, such as Kellogg World, the school's 50,000-circulation alumni journal.

Richard P. Honack is the assistant dean and chief marketing officer of the Kellogg School, where he is also an adjunct associate professor.

Su questa edizione

• Editore: Northwestern Univ Pr
• Data di pubblicazione: 2008
• ISBN 10: 0810125048
• ISBN 13: 9780810125049
• Rilegatura: Copertina rigida
• Numero di pagine: 332
• Redattore: Honack Richard P.