Winning Strategies for the Indian Market - Brossura

Brossura

ISBN 10: 0810126958 ISBN 13: 9780810126954

Casa editrice: Northwestern Univ Pr, 2010

Riassunto

focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today.

Su questo libro

L'autore:

Anuradha Dayal-Gulati is an independent consultant who has been a clinical associate professor at the Kellogg School of Management. She is the coeditor of Kellogg on China and Global Corporate Citizenship, both published by Northwestern University Press.
Dipak Jain is the Sandy and Morton Goldman Professor of Entrepreneurial Studies and a professor of marketing at the Kellogg School of Management.

Product Description:

The essays in this collection focus primarily on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. An essay on each sector describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies. The authors describe how the sector might evolve during the next five to ten years, within the broad canvas of the deeper economic and demographic transitions that are taking place in India, and in turn, what this evolution implies for the challenges and opportunities that companies, both domestic and multinational, may face in India. Essays on the emergence of the Indian consumer, the effect of credit cards on India s consumer culture, and entrepreneurship and India s poor the emergence of the Indian Consumer round out this profile of India s market."

Su questa edizione

• Editore: Northwestern Univ Pr
• Data di pubblicazione: 2010
• ISBN 10: 0810126958
• ISBN 13: 9780810126954
• Rilegatura: Copertina flessibile
• Numero di pagine: 238
• Redattore: Dayal-Gulati Anuradha, Jain Dipak