Marketing and Social Media: A Guide for Libraries, Archives, and Museums - Brossura

Koontz, .

Brossura

ISBN 10: 081089081X ISBN 13: 9780810890817

Casa editrice: Rl, 2014

Riassunto

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.

Su questo libro

L'autore:

Christie Koontz is a faculty member at the School of Library and Information Studies at Florida State University. She has taught nonprofit marketing for twenty years, serving on state, national and international association marketing committees

Lorri Mon is associate professor at Florida State University’s iSchool. She teaches and conducts research on social media and emerging digital technologies in libraries, nonprofits, education and e-government.

Su questa edizione

• Editore: Rl
• Data di pubblicazione: 2014
• ISBN 10: 081089081X
• ISBN 13: 9780810890817
• Rilegatura: Copertina flessibile
• Numero di pagine: 310