From the cover: "Brodovitch was the model of the modern art director. The essence of contemporary magazine design - the driving pursuit of new ways to present visual material - can be traced to the example he set. While at Harper's Bazaar from 1935 to 1958, he created a design look whose energy, elegance, and simplicity captured the spirit of American fashion. Magnetic and controversial, he inspired the designers and photographers who attended his famous design laboratory with his constant admonition, "Astonish me!" "
Thorough look at the work and career of Alexey Brodovitch - the influential Art Director at Harper's Bazaar (1934-1958), graphic designer, book designer, inspiring teacher, and designer/publisher of the short-lived, landmark design magazine PORTFOLIO. NY: Documents of American Design & Harry Abrams. 1989. Lg Quarto, 9.25" x 12.25". Black cloth in pictorial DJ. 159 pps. 340 illustrations including 70 in full color. Photographs by Kertész, Bischof, Walker Evans, Cartier-Bresson, Hoyningen-Huene, Irving Penn, Richard Avedon, Brassai and others. An important reference for the design or fashion library.
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"Astonish me!" was Alexey Brodovitch's constant admonition to the artists, photographers and designers he directed through his long career as a pacesetter of graphic design. As art director of Harper's Bazaar from the depths of the Depression to the high plateau of Eisenhower optimism, he changed the role of graphics and the graphic artist in daily life. In this strikingly handsome book, Grundberg, photography critic for the New York Times , chronicles his subject from dashing Russian emigre to dean of American art directors. A case can be made that as a theorist Brodovitch anticipated the work of Moholy-Nagy, but he wrote little, preferring to devote himself to his work and his many proteges. Besides discussing and unveiling Brodovitch's designs and photos--including a brilliant set for the Ballets Russes--the author also sets the work of such master photographers as Avedon, Penn, Brassai and Cartier-Bresson in context.
Copyright 1989 Reed Business Information, Inc.
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Descrizione libro Harry N Abrams. Hardcover. Condizione libro: New. 0810907240 New Condition. Codice libro della libreria NEW6.0480093
Descrizione libro Harry N Abrams, 1989. Hardcover. Condizione libro: New. Codice libro della libreria P110810907240
Descrizione libro Harry N Abrams, 1989. Hardcover. Condizione libro: New. Brand new still in publisher's shrink wrap large format hardcover in jacket. oversized and overweight. Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal. Codice libro della libreria 74694
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Descrizione libro Harry N Abrams, 1989. Hardcover. Condizione libro: New. book. Codice libro della libreria 0810907240
Descrizione libro Harry N Abrams. Hardcover. Condizione libro: New. 0810907240 This is a hardcover book with dust jacket.!!!!!STILL FACTORY SEALED!!!. Codice libro della libreria FL.G14