Brossura

ISBN 10: 0810996103 ISBN 13: 9780810996106

Casa editrice: Harry N. Abrams, Inc., 2010

Threadless.com is the phenomenally successful T-shirt company with millions and millions of tees sold since it began in 2000. It pioneered the online business model of crowd-sourced or community-driven design, in which people submit designs that are voted on by the site's 1 million users and printed. Over the past 10 years, the company has amassed a vast archive of very cool, very hip, and often very entertaining designs, and Threadless is a spectacular showcase of 300 of the very best T-shirts created by the community--a barometer of art and design over the past decade. Much more than a book of extraordinary graphics, Threadless tells the extremely interesting story that inspired Inc. magazine to hail Threadless.com as "the most innovative small company in America." There are also profiles of individual designers and "think pieces" from influential admirers, including design guru John Maeda, Jeff Howe of Wired, and bestselling business/marketing writer Seth Godin.

Review:

Threadless co-founder Jake Nickell'sThreadless: Ten Years of T-shirts from the World's Most Inspiring Online Design Community is just what you'd want in a history of one of the Internet's most consistently interesting and creative commercial endeavors. Threadless has an astonishing story to tell -- a story about business and community co-existing and even thriving, a story about naive entrepreneurs who were able to iterate quickly using the power of the Internet to get it right, a story about art and fun and creativity. The Threadless book is a treat -- more informative than an artbook, less boring than a Harvard Business Review case-study, a sweet-spot between commercialism and passion, like the site itself --Cory Doctorow

About the Author:

Jake Nickell is cofounder of Threadless.com and lives in Boulder, Colorado.