Offers a practical guide on how to put the innovative principles of The Profit Zone to work in one's own business, offering a series of ingenious diagrams, explanations, and advice on how to change the way a company does business. 50,000 first printing.
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Adrian J. Slywotzky, the author of Value Migration and co-author of The Profit Zone (chosen by Business Week as one of the "Ten Best Books of 1998"), is a vice president of Mercer Management Consulting. David J. Morrison (co-author of The Profit Zone), Ted Moser, and Kevin A. Mundt are also vice presidents of Mercer Management Consulting. James A. Quella is a vice chairman of the firm. Mercer is a leading strategy consulting firm that is recognized for helping enterprises achieve sustained shareholder business growth through the discipline of business design
ged the way we look at art. Profit Patterns will change the way we look at business.Picasso's work reflected the social and technological changes that swept through the early twentieth century. Equally pronounced changes are sweeping through today's business landscape, often at breathtaking speed.
Profit Patterns provides a powerful discipline to see order beneath the surface chaos. Pattern thinking helps entrepreneurs, managers, investors, and key talent anticipate the likely direction of changes even before they happen. It reveals the economic meaning of these changes and provides the tools to capitalize on them.
Based on groundbreaking research into over two hundred companies in forty industries, from major industrial firms to upstart competitors, Profit Patterns contains a set of ideas and action steps that can be taken by you and your team. Here's a sampling of w
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