The Real Thing: Truth and Power at the Coca-Cola Company - Brossura

Hays, Constance L.

Brossura

ISBN 10: 081297364X ISBN 13: 9780812973648

Casa editrice: Random House Trade Paperbacks, 2005

Riassunto

A history of the Coca-Cola brand traces its creation after the Civil War through its rise to a dominating force in the worldwide soft-drink business and describes the ambition, technologies, and marketing endeavors that contributed to its growth. Reprint. 25,000 first printing.

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Recensione

“Tells the 130-year history of Coca-Cola with flair and gusto.... The Real Thing is also a primer on the perils that come with decades of seemingly limitless growth.”
–The Washington Post Book World

“[A] gripping account . . . [Hays] has a novelist’s flair for conveying her characters’ thoughts. . . . She recounts Coca-Cola history and lore in fascinating detail.”
–The New York Times

“Fascinating and revealing . . . This extremely well researched, surprisingly entertaining saga is told almost like a novel with a broad panorama and [a] memorable cast.”
–The Miami Herald

“Totally engaging . . . highly enjoyable . . . a compelling, well-documented history of the drink that has refreshed the world for 118 years.”
–The Philadelphia Inquirer


“Before the Golden Arches, red-and-white Coca-Cola signs were the most ubiquitous symbols of American consumerism on the planet. Constance Hays tells the story of how Coke got its ?zz—and then almost lost it—in sparkling prose that’s both sweet and tart, just like the pop.”
—Sylvia Nasar, author of A Beautiful Mind

“The Real Thing brings the story of one of America’s oldest commercial and cultural icons up to date—a tale of power, ego, and money inside one of the world’s largest companies. With a journalist’s investigative skills and a strong narrative voice, Constance Hays puts the reader inside the minds of Coca-Cola’s top executives and fanatic consumers, showing how the modern, ever-changing global business world works through the simplest of products. Thoroughly researched and compellingly written, taking you through incredible triumphs and massive blunders, The Real Thing is a fascinating read.”
—Joël Glenn Brenner, author of The Emperors of Chocolate: Inside the Secret World of Hershey & Mars

“[Hays] ably makes the point that there’s no comparison for the emotional connection that people in America and around the world have with a Coke....She also recounts with a proper sense of tragedy the sad blunders of the last few years that have practically unmade the company....Gripping material, dramatically told.”
—Kirkus Reviews

L'autore

Constance L. Hays has worked as a reporter for The News and Observer in Raleigh, North Carolina, and, since 1986, for The New York Times, where she covered the food and beverage industry for three years. She lives in New York City with her husband, John A. Hays, and their three children.
From the Hardcover edition.

Su questa edizione

• Editore: Random House Trade Paperbacks
• Data di pubblicazione: 2005
• ISBN 10: 081297364X
• ISBN 13: 9780812973648
• Rilegatura: Copertina flessibile
• Numero di pagine: 432