Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers

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9780813032276: Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers

Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in Tupperware Unsealed.

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About the Author:

Bob Kealing, an Edward R. Murrow and three-time Emmy Award-winning reporter for NBC's WESH-TV in Orlando, is the author of Calling Me Home, Gram Parsons and the Roots of Country Rock and Kerouac in Florida: Where the Road Ends.

Review:

" Vivid portrait of Tupperware's origins...Kealing celebrates Wise's struggles against sexist, chauvinist corporate America. A book that certainly does her justice." --Wall Street Journal

"Readers will enjoy this balanced and eminently readable account of the complicated history of a simple household object." --Journal of Popular Culture

" A management case-study written with the intrigue of a true crime story." --ForeWord

"A valuable contribution to the growing body of literature that focuses on the individual contributions of women to U.S. business and industry." --Choice

"How the product was invented by its eponymous inventor, and the creation of the Tupperware party provide a lesson in American entrepreneurship, by an author with a significant background in professional journalism." --The Bloomsbury Review

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Kealing, Bob
Editore: University Press of Florida (2008)
ISBN 10: 081303227X ISBN 13: 9780813032276
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Descrizione libro University Press of Florida, 2008. Hardcover. Condizione libro: New. Condizione sovraccoperta: New. 1st Edition. 264 pp; An excellent book, purchased directly from the publisher, a newcopy. Codice libro della libreria 92495

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Kealing, Bob
Editore: University Press of Florida (2008)
ISBN 10: 081303227X ISBN 13: 9780813032276
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Descrizione libro University Press of Florida, 2008. Hardcover. Condizione libro: New. Codice libro della libreria P11081303227X

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Bob Kealing
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Descrizione libro May 25, 2008. Condizione libro: New. BEST BUY .BRAND NEW BOOK .OFX/DD/UPFL. Codice libro della libreria 604754

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