Monopoly Television: Mtv's Quest to Control the Music

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9780813318219: Monopoly Television: Mtv's Quest to Control the Music

In August 1981, Music Television--now popularly known as MTV--was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV.Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.

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Banks, Jack
Editore: Westview Press, Boulder, CO, U.S.A. (1996)
ISBN 10: 0813318211 ISBN 13: 9780813318219
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Descrizione libro Westview Press, Boulder, CO, U.S.A., 1996. Soft cover. Condizione libro: New. Condizione sovraccoperta: New. In August 1981, Music Television-now popularly known as MTV-was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. Codice libro della libreria 000161

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Jack Banks
Editore: The Perseus Books Group (1996)
ISBN 10: 0813318211 ISBN 13: 9780813318219
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Descrizione libro The Perseus Books Group, 1996. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780813318219

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Jack Banks
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Descrizione libro The Perseus Books Group, 1996. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780813318219

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Descrizione libro The Perseus Books Group, United States, 1996. Paperback. Condizione libro: New. New.. 226 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. In August 1981, Music Television -- now popularly known as MTV -- was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed and exhibited on its premiere music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively and sophisticated investigation into one of the most influential media enterprises of our society. Codice libro della libreria APC9780813318219

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Jack Banks
Editore: The Perseus Books Group, United States (1996)
ISBN 10: 0813318211 ISBN 13: 9780813318219
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Descrizione libro The Perseus Books Group, United States, 1996. Paperback. Condizione libro: New. New.. 226 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.In August 1981, Music Television -- now popularly known as MTV -- was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed and exhibited on its premiere music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively and sophisticated investigation into one of the most influential media enterprises of our society. Codice libro della libreria APC9780813318219

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Descrizione libro Westview Press, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0813318211

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Descrizione libro Westview Press, 1996. Paperback. Condizione libro: New. Codice libro della libreria DADAX0813318211

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Descrizione libro Westview Press, 1996. Paperback. Condizione libro: New. book. Codice libro della libreria 0813318211

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Descrizione libro Westview Press. Paperback. Condizione libro: New. Paperback. 304 pages. Dimensions: 8.9in. x 5.9in. x 0.9in.In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV What part do record companies play in the financing and production of music video How do the power brokers in the business affect the ideological content of music video Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780813318219

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ISBN 10: 0813318211 ISBN 13: 9780813318219
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Descrizione libro Westview Pr, 1996. Paperback. Condizione libro: Brand New. 304 pages. 9.50x6.50x1.00 inches. In Stock. Codice libro della libreria x-0813318211

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