Marketing Madness: A Survival Guide For A Consumer Society (Critical Studies in Communication & in Cultural Industries)

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9780813319810: Marketing Madness: A Survival Guide For A Consumer Society (Critical Studies in Communication & in Cultural Industries)

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers.Michael Jacobson, founder of the Washington, D.C. based watchdog group, Center for the Study of Commercialism (CSC), and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the unholy alliance” between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues.This highly readable book interlocks fascinating illustrations with hard statistics and analysis drawn from years of research conducted under the aegis of the CSC. The result is a powerfully revealing book that informs, astounds, enrages, and instructs. It is a primer on the social ills of commercialism gone rampant, a call to action for all concerned citizens. As the authors contend, this book documents the problem, analyzes its effects, and empowers the reader by offering what you can do' suggestions for personal action.”

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About the Author:

Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues. Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues. Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues.

From Publishers Weekly:

Adding to the growing literature on consumerism and the media is this accessible, generously illustrated tour of America's seemingly limitless marketing outlets. Packing their text with examples, the authors cover the gamut of methods used to push products, including infomercials and advertorials, product placement in movies, targeting of children, telemarketing and outright lies. In part because analyzing commercialism has become a popular way to critique capitalism, this book will be of use to everyone from parents' groups concerned about children's increasing materialism to feminists outraged by the use of women's bodies in advertising. The authors look beyond analysis to offer models for action. Tips for talking back to marketeers conclude each chapter, a "call to action" ends the book and, throughout, the authors document examples of grassroots opposition. In North Dakota, for example, 650 students walked out of school to protest being force-fed Channel One. These features make this a true "survival guide" and suggest that there may be ways to slow?if not stop?the up to 3000 sales pitches, advertisements and other encroachments that bombard us daily.
Copyright 1995 Reed Business Information, Inc.

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Mazur, Laurie, Collins, Ron, Jacobson, Michael
Editore: Westview Press (1995)
ISBN 10: 0813319811 ISBN 13: 9780813319810
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Michael Jacobson; Laurie Mazur; Ron Collins
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