What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless - Rilegato

Adubato, Steve, Ph.D.

Rilegato

ISBN 10: 0813543614 ISBN 13: 9780813543611

Casa editrice: Rutgers Univ Pr, 2008

Riassunto

Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."

Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:

• The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever
• Don Imus: Sometimes saying "sorry" is too little too late
• Former Attorney General Alberto Gonzales: Authority does not put you above questioning
• Bill O'Reilly: Know when to stop defending yourself and save face
• Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you
• Hurricane Katrina: A natural disaster that led to a larger governmental disaster
• The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet

Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

Su questo libro

Product Description:

This title examines 22 controversial and complex public relations and media mishaps, many of which were played out in public.

Su questa edizione

• Editore: Rutgers Univ Pr
• Data di pubblicazione: 2008
• ISBN 10: 0813543614
• ISBN 13: 9780813543611
• Rilegatura: Copertina rigida
• Numero di pagine: 248