Brain Culture: Neuroscience and Popular Media

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9780813550121: Brain Culture: Neuroscience and Popular Media

Brain Culture investigates the American obsession with the health of the brain. The brain has become more than a bodily organ, acquiring a near-mystical status. The message that this organ is the key to everything is everywhere--in self-help books that tell us to work on our brains to achieve happiness and enlightenment, in drug advertisements that promise a few tweaks to our brain chemistry will cure us of our discontents, and in politicians' speeches that tell us that our brains are national resources essential to our economic prosperity.

Davi Johnson Thornton looks at these familiar messages, tracing the ways that brain science and colorful brain images produced by novel scientific technologies are taken up and distributed in popular media. She tracks the impact of the message that, "you are your brain" across multiple contemporary contexts, analyzing its influence on child development, family life, education, and public policy. Brain Culture shows that our fixation on the brain is not simply a reaction to scientific progress, but a cultural phenomenon deeply tied to social and political values of individualism and limitless achievement.

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About the Author:

Davi Johnson Thornton is an assistant professor of communication studies at Southwestern University in Georgetown, Texas.

Review:

"Innovative, well written, and persuasively argued, Brain Culture is the most accessible book on the sociology, rhetoric, and culture of cognitive neuroscience." (Majia Nadesan author of Constructing Autism 2010-08-12)

"Thornton's captivating cultural study provides an insightful analysis of the brain's impact on our contemporary understandings of identity, subjectivity, and agency—a fascinating and important read!" (John M. Sloop Vanderbilt University 2011-02-10)

"Captivatingly written, intelligently argued, and refreshingly grounded, Brain Culture offers an essential blueprint to becoming better-informed consumers of cognitive science and, perhaps more importantly, having a healthier relationship with our own brains and our expectations of them." (The Atlantic 2011-08-19)

"Sharply written, acutely insightful, often grimly hilarious, and quite persuasive. As thoroughly researched as it is accessible, this is a book for every brain. Highly recommended."
(Choice 2012-01-01)

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Prof. Davi Johnson Thornton
Editore: Rutgers University Press (2011)
ISBN 10: 0813550122 ISBN 13: 9780813550121
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Professor Davi Johnson Thornton
Editore: Rutgers University Press (2011)
ISBN 10: 0813550122 ISBN 13: 9780813550121
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Descrizione libro Rutgers University Press, 2011. Hardcover. Condizione libro: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 0813550122

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