Henry tells the reader how to conduct all aspects of marketing public relations with knowledge of the rationale for each aspect -- from assembling a mailing list, to engineering a publicity event, to designing an entire public relations budget and program. Users gain an understanding of the complete process and the ability to creatively meet the needs of their respective organizations.Case histories are included along with how-to chapters on virtually every aspect of marketing public relations -- research, publicity, sports marketing, special events, print media, radio and TV, film and video, targeting special markets, special publications, and measuring results.
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This thorough, practical, straightforward book about the basics and fundamentals of public relations is a must for any professional. Marketing Public Relations is a resource and reference for the experienced professional, a valuable reference for the young professional, and a guidebook for the student/future practitioner.About the Author:
Rene A. Henry, Fellow, Public Relations Society of America, is director of the Office of Communications and Government Relations for the mid-Atlantic region of the U.S. Environmental Protection Agency in Philadelphia. His experience over more than two decades in public relations has included working as executive director of university relations at Texas A&M University, running his own consulting practice, cofounding the second-largest international public relations firm in the western United States, consulting on the 1984 Olympic Games, and serving in the election campaign and subsequent administration of President George Bush.
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Descrizione libro Iowa State Press, 2000. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0813822076