Concept Research In Food Product Design And Development

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9780813824246: Concept Research In Food Product Design And Development

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called 'fuzzy front end'. "Concept Research in Food Product Design and Development" remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a 'how to' business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. "Concept Research in Food Product Design and Development" appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the 'consumer-connection.' "Concept Research in Food Product Design and Development" is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.

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Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher
Editore: Iowa State University Press, United States (2005)
ISBN 10: 0813824249 ISBN 13: 9780813824246
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Descrizione libro Iowa State University Press, United States, 2005. Hardback. Condizione libro: New. New.. 254 x 178 mm. Language: English . Brand New Book. Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called fuzzy front end . Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a how to business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: RD, marketing, sensory analysts, and universities alike. Corporate RD professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the consumer-connection. Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts. Codice libro della libreria AAH9780813824246

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Howard R. Moskowitz
Editore: Wileyand#8211;Blackwell (2005)
ISBN 10: 0813824249 ISBN 13: 9780813824246
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Descrizione libro Wileyand#8211;Blackwell, 2005. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780813824246

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Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher
Editore: Iowa State University Press, United States (2005)
ISBN 10: 0813824249 ISBN 13: 9780813824246
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Descrizione libro Iowa State University Press, United States, 2005. Hardback. Condizione libro: New. New.. 254 x 178 mm. Language: English . Brand New Book. Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called fuzzy front end . Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a how to business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: RD, marketing, sensory analysts, and universities alike. Corporate RD professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the consumer-connection. Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts. Codice libro della libreria AAH9780813824246

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ISBN 10: 0813824249 ISBN 13: 9780813824246
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Descrizione libro 2005. Hardcover. Condizione libro: New. 1st. 184mm x 45mm x 262mm. Hardcover. Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consume.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 612 pages. 1.438. Codice libro della libreria 9780813824246

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Moskowitz, Howard R.; Porretta, Sebastiano; Silcher, Matthias
Editore: Wiley-Blackwell (2005)
ISBN 10: 0813824249 ISBN 13: 9780813824246
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Descrizione libro Wiley-Blackwell, 2005. Hardcover. Condizione libro: New. book. Codice libro della libreria 0813824249

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Howard R. Moskowitz/ Sebastiano Porretta/ Matthias Silcher
Editore: Blackwell Pub (2005)
ISBN 10: 0813824249 ISBN 13: 9780813824246
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Descrizione libro Blackwell Pub, 2005. Hardcover. Condizione libro: Brand New. 1st edition. 612 pages. 10.00x7.25x1.75 inches. In Stock. Codice libro della libreria __0813824249

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Howard R. Moskowitz PhD, Sebastiano Porretta, Matthias Silcher
Editore: Wiley-Blackwell (2005)
ISBN 10: 0813824249 ISBN 13: 9780813824246
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Descrizione libro Wiley-Blackwell, 2005. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0813824249

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Howard R. Moskowitz PhD
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Descrizione libro Wiley-Blackwell, 2005. Hardcover. Condizione libro: New. 18.6 x 26 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Codice libro della libreria MM-60234832

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