"Doing innovation" company-wide requires not only an attitude of innovation from every individual, but a wide-ranging corporate commitment to a new organizational model. This important new book describes how companies can align processes, resources, and management practices with sound design, so that every department is empowered (and expected) to innovate.
Gerard H. Gaynor has more than 45 years' experience in managing engineering and innovation, including 24 years at 3M. He is president of G.H. Gaynor Associates, a consulting firm, and a Fellow of the Institute of Electrical and Electronics Engineers (IEEE).From Library Journal:
A former engineering director at 3M and president of his own consulting firm, Gaynor (Handbook of Technology Management) has written this guide to help business leaders create and encourage innovation in all aspects of their companies. He discusses why companies should innovate, the different types of innovation, and how innovation works in a variety of organizations. Two chapters outline the path of an idea from initial stages to fruition. The book also profiles several companies, such as Canon, Apple, and 3M, and explains their different approaches to innovation. Gaynor details how an organization's culture can help foster innovation in all departments and describes the three areas on which the organization must focus: optimizing people's involvement, guiding management practices, and encouraging professional attitudes. He concludes with a questionnaire to help managers evaluate their company's resources for innovative practices. This book provides a very detailed plan on how to create an innovative company. Recommended for corporate libraries and larger academic business collections. Stacey Marien, American Univ. Lib., Washington, DC
Copyright 2002 Cahners Business Information, Inc.
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