Don't Think Pink - Rilegato

Learned

Rilegato

ISBN 10: 081440815X ISBN 13: 9780814408155

Casa editrice: McGraw-Hill Education / Europe, Middle East & Africa, 2004

Riassunto

Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers

Don’t Think Pink reveals:

How generational history, culture, life stages, and daily realities influence a woman’s buying mind

How the manner in which women buy is more critical than what’s being sold

How listening to women earlier and more often leads to more powerful strategies

How to best use the Internet and other technology both in market research and during the buying process

How to map the way to a bigger slice of the awesome purchasing power of women

Su questo libro

L'autore:

Andrea Learned (Bellingham, WA) is co-founder of Reach Women, a firm specializing in studying, learning from and advising clients on the behavior of women consumers.

Lisa Johnson (Bellingham, WA) is cofounder of Reach Women and currently CEO of Wildly Sophisticated Marketing Group.

Contenuti:

"Foreword

Preface

Chapter 1. Brain Training:How Not to Think Pink

Chapter 2. Now You See “Her”:The Visible Approach to Marketing to Women

Chapter 3. Now You Don’t (See “Her”):The Transparent Approach to Marketing to Women

Chapter 4. Inside a Woman’s Mind:The Scientific Underpinnings

Chapter 5. Shaping the Generations:Baby Boomers (and Matures) to Gen Yers

Chapter 6. Looking Beyond the Generations:The Buying Filters of Life Stages and Women’s Roles

Chapter 7. Cultural Influencers:The Buying Filters of Emerging Minorities

Chapter 8. Learning Curves and Life Transitions:Relationship-Building Opportunities

Chapter 9. The Internet-Savvy Woman: Connecting with Her Online

Chapter 10. Online Research:Using E-Marketing to See Women Clearly

Chapter 11. Enlisting Women as Your Marketing Partners: An Alliance for Brand Success

Afterword. Investing in a Transparent Future

Notes

Recommended Reading

Index"

Su questa edizione

• Editore: McGraw-Hill Education / Europe, Middle East & Africa
• Data di pubblicazione: 2004
• ISBN 10: 081440815X
• ISBN 13: 9780814408155
• Rilegatura: Copertina rigida
• Numero di pagine: 230