Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact - Rilegato

Simmons

Rilegato

ISBN 10: 0814409148 ISBN 13: 9780814409145

Casa editrice: Amacom, 2007

Riassunto

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch—any place you make a case for new customers, more business, or your next big idea—you'll have greater impact if you have a compelling story to relate.

Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:

• Capture attention
• Motivate listeners
• Gain trust
• Strengthen your argument
• Sway decisions
• Demonstrate authenticity and encourage transparency
• Spark innovation
• Manage uncertainty
• And more

Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling,Whoever Tells the Best Story Wins hands you the tools you need to get your message across—and connect successfully with any audience.

Su questo libro

L'autore:

Annette Simmons (Greensboro, NC) is president of Group Process Consulting, whose clients include NASA, IRS, and Microsoft. She has been featured on CNBC’sPower Lunch and NPR’s Market Watch, and has been quoted in Fortune,The Washington Post , and other publications. She is the author of several books includingThe Story Factor.

Dalla seconda/terza di copertina:

Most of us have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. But great communicators know that the best way to inspire, motivate, and persuade others is to infuse a human element into discussions through the simple telling of stories.

Stories help people feel acknowledged, connected, and less alone. Your stories help them feel more alive. To realize the power of stories is both an incredible opportunity and an awesome responsibility. Filled with enlightening anecdotes and practical guidance,Whoever Tells the Best Story Wins helps you to understand and use that power. You will be able to craft your own personal experiences into stories that will build consensus, win others over to your point of view, and enable better group decision making.

The book gives you a process for finding, developing, and using your own stories effectively. You'll learn how to craft specific, intentional messages that get your ideas across using universal story structures, including:

Who-I-Am Stories—What qualities earn you the right to influence someone? People need to know who you are before they can trust you, so get personal. Reveal who you are, as a person, by telling a story about a time, place, or event that reveals that you have the qualities your audience seeks.

Teaching Stories—Certain lessons are best learned from experience—some of them over and over again during a lifetime. Telling a story that creates a shared experience will change behavior much better than offering advice.

Vision Stories—The prospect of a worthy, exciting future can help to reframe present difficulties as "worth it," turning seemingly huge obstacles into small irritants on the path to a worthwhile goal.

Values-in-Action Stories—Values are subjective. To some, integrity means doing what their boss tells them to do. To others, it means saying no, even if it costs them their job. If you want to encourage a value, tell a story that illustrates in action what that value means in action.

I-Know-What-You-Are-Thinking Stories—Sometimes, people have already made up their mind about the ideas you're trying to get across. It is a valuable trust-building surprise for you to share their secret suspicions in a story that first validates and then dispels their objections without sounding defe

Su questa edizione

• Editore: Amacom
• Data di pubblicazione: 2007
• ISBN 10: 0814409148
• ISBN 13: 9780814409145
• Rilegatura: Copertina rigida
• Numero di pagine: 226