Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier - Rilegato

Fertik, Michael; Thompson, David

Rilegato

ISBN 10: 0814415091 ISBN 13: 9780814415092

Casa editrice: AMACOM, 2010

Riassunto

The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.

On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory compe ti tor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.

In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?

Su questo libro

L'autore:

MICHAEL FERTIK (Redwood City, CA) is the founder and CEO of ReputationDefender, the world’s first comprehensive online reputation management and privacy company with customers in over 40 countries. A graduate of Harvard Law School, Michael serves on the advisory board of The Internet Keep Safe Coalition. He has appeared on "Dr. Phil", "The Today Show", "Good Morning America", "The CBS Early Show", "20/20", and "Fox Business", and been featured in publications includingThe New York Times, USA Today, Forbes, BusinessWeek, Investor’s Business Daily, andThe Wall Street Journal.

DAVID THOMPSON (Los Angeles, CA) is General Counsel and Chief Privacy Officer of ReputationDefender.

Dalla seconda/terza di copertina:

"Michael Fertik has produced an invaluable guide for anyone who is concerned about their reputation in the brave new world of the Internet."

-Jimmy Wales, founder of Wikipedia

The Internet is a new Wild West: a free-for-all of abundant opportunities and serious dangers where familiar rules don’t apply. There is no law enforcement to stop anonymous cowards from defaming your character, few social conventions to prevent it, and no mechanism to get lies and smears removed from the Web. One disgruntled employee, unhinged customer, jealous competitor, or bitter ex can trash your reputation in just a few keystrokes—leaving you to clean up the damage.

These online attacks have real repercussions. Every day, people search for your name on the Internet, and all too often trust the “Google Truth”—the collection of search results selected by a computer for their popularity rather than their veracity—to decide whether to do business with you, or even just associate with you.

The result? Gossip, lies, and embarrassing accusations are anonymously lobbed into cyberspace. Google makes these smears permanent and spreads them around the world. Real reputations and businesses are destroyed. Fortunately, you can protect and restore your hard-won reputation by following the simple steps outlined inWild West 2.0. This ground­breaking book explains why you are vulnerable to attack, and supplies proven strategies for building a storm-proof reputation. The book:

· Draws intriguing parallels between the Internet’s culture of expansion, speculation, and lawlessness and the gold rush mentality of the Old West frontier.

· Uncovers hair-raising stories of attacks made under a cloak of anonymity.

· Reveals new threats, including websites that broadcast your phone number, political contributions, family history, and more.

· Provides tips for locating every reference to you or your business in blogs, forums, and social networking sites.

· Supplies a plan to defend yourself now by preemptively creating layers of truthful online content.

· Shares the professional secrets of reputation repair, ranging from quick fixes for minor problems to massive rebuilding after calculated attacks.

You may resist the idea—you may even detest the idea—but the reality is that your online image controls your success in “real world” business and personal life. Your online reputation is much more powerful and precarious than you ever imagined. Take control of it with Wild West 2.0.

Michael Fertik is the founder and CEO of ReputationDefender, the world’s first comprehensive online reputation management and privacy company with customers in over 50 countries. A graduate of Harvard Law School, Michael serves on the advisory board of the Internet Keep Safe Coalition. He has appeared on Dr. Phil, the Today Show, Good Morning America, the CBS Early Show, 20/20, and Fox, and has been featured in publications includingThe New York Times, USA Today, Forbes, BusinessWeek, Investor’s Business Daily, and the Wall Street Journal.

David Thompson is general counsel and Chief Privacy Officer of Reputation­Defender. He is a graduate of Yale University and Stanford Law School. His expertise ranges from founding his first Internet business in 1997 to advising seed-stage startups to a clerkship at the Supreme Court of the United Sta

Su questa edizione

• Editore: AMACOM
• Data di pubblicazione: 2010
• ISBN 10: 0814415091
• ISBN 13: 9780814415092
• Rilegatura: Copertina rigida
• Numero di pagine: 264