Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market - Rilegato

Thompson, Mark; Tracy, Brian

Rilegato

ISBN 10: 0814416977 ISBN 13: 9780814416976

Casa editrice: AMACOM, 2010

Riassunto

No matter what industry you’re in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results.

Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to:

• Become a great leader - get superior results from everyone around you
• Attract and keep great people - build peak-performing teams
• Develop a great business plan - structure your business to maximize every resource
• Offer a great product or service - identify exactly whatyour market needs
• Deliver superior customer service - make service your key competitive advantage
• Create a great marketing plan - position your business as the preeminent provider
• Perfect your sales process - motivate customers to buy again and again

Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today’s economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.

Su questo libro

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Dalla seconda/terza di copertina:

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands’ Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to:

· Become a great leader — and get extraordinary results from everyone around you

· Develop a great business plan — and structure your company to maximize every resource

· Surround yourself with great people who are motivated to give their best

· Offer a great product or service — identifying exactly what your market needs

· Design a great marketing plan — and position your business as the preeminent provider

· And much more!

You’ll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you’re doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you’ll ever put your hands on.

So while your competitors duck and cover—cutting costs and slashing personnel—it’s wise to remember that some of the savviest leaders and most successful companies operated in economic downturns and all-out busts. The time is ripe for turning your business into a thriving, great company that people want to do business with over and over again.

Mark Thompson, coauthor of the bestseller Success Built to Last, is a serial entrepreneur who sold his last company for $100 million and today coaches executives on how to lead growth companies. He is a venture investor who Forbes noted for having the “Midas touch.” He was Chief Customer Experience Officer at Schwab, reporting directly to founder Charles Schwab, and is a former director of many firms, including Best Buy and Korn Ferry. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University.

Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. In addition to being a remarkably successful entrepreneur, he is a dynamic and inspiring speaker, addressing thousands of people each year in companies such as IBM, Ford, Federal Express, Hewlett Packard, Pepsi, Northwestern Mutual, and hundreds of others worldwide. He is the author of numerous books, including the bestselling How the Best Leaders Lead and Eat That Frog, and the author/narrator of many popular audiocassette programs.

Su questa edizione

• Editore: AMACOM
• Data di pubblicazione: 2010
• ISBN 10: 0814416977
• ISBN 13: 9780814416976
• Rilegatura: Copertina rigida
• Numero di pagine: 228