The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives

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9780814417300: The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives

With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a company’s financial statements.

This book shows readers how to build a convincing business case and present it to C-level executives. Readers will discover how to:

  • Find key financial information on a prospect
  • Determine a corporation’s financial stability
  • Clearly define the value of the product or service they are selling
  • Calculate the value impact of their offerings in financial metrics

Clarifying how sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings, this book reveals how readers can determine their product’s value as perceived by an organization’s ultimate decision makers, and unlock the door to greater sales.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Michael J. Nick, (Milwaukee, WI) president and founder of ROI4Sales, Inc., has taught selling tech niques, developed sales tools, and implemented sales processes at companies throughout the world, including Hewlett Packard, Microsoft Great Plains, NEC, Emerson, and Oracle. He is the author of ROI Selling and Why Johnny Can’t Sell.

Contenuti:

C O N T E N T S

Foreword by Jill Konrath, xi

Acknowledgments, xiii

Introduction, 1

C H A P T E R 1

The C-Suite Effect, 3

Major C-Suite Metrics

The Value of Metrics in Selling to the C-Suite

Summary

C H A P T E R 2

Building Your Value Inventory, 11

The Uses of a Value Inventory

Creating a Value Inventory Matrix

C-Suite Impact

Summary

C H A P T E R 3

Identifying Your Prospect’s Threshold for Pain, 29

Using Your Value Inventory to Create Discovery Questions

Creating Your Pain-Discovery Questions

Determining the Prospect’s Threshold for Pain

Estimating Your Value to the Prospect

Summary

C H A P T E R 4

Determining Your Value to the C-Suite, 45

How Strategic Buying Decisions Are Made

Identifying Your Impact

Using Financial Reports

Financial Reports and the C-Suite

Researching Your Prospect’s Financial Information

The Financial Manager’s Responsibilities in an Organization

Summary

C H A P T E R 5

Collecting Information During Your Sales Process, 61

The Stages of the Sales Process

1. Qualify

2. Discovery

3. Present Solution

4. Due Diligence

5. Close

Summary

C H A P T E R 6

Creating a Financial Dashboard, 85

Building a Comprehensive Financial Dashboard

Dashboard Components

Summary

C H A P T E R 7

Presenting Your C-Suite Findings, 111

Objectivity of Interpretation

Credibility of the Data Collected

Accuracy

Graphics

Educational Content

Both Value and Costs Presented

Creative Output

C-Suite Effect

Summary

C H A P T E R 8

Building Your Business Case, 135

Business Case Summary Results

C-Suite Effect

Expected Value Delivered Each Year (Impact)

Current Cost and Extrapolated Cost over a

Three- to Seven-Year Period

Estimated ROI, NPV, IRR, and Payback Period

Cost of Decision Delay and Cost of No Decision

Cash Flow Analysis and Impact

Contents ix

American Management Association • www.amanet.org

Comparison of Financial Metrics to Industry Norms

Investment Breakdown

Summary

C H A P T E R 9

What They Don’t Teach You in Sales Training, 155

Sales Professionals . . . Do We Really Need Them?

Get Buy-In from All the Key Players—Not Just the Executives

What Do I Do When I Am in a Sales Slump?

Nobody Cares About Your Product, Service, or Solution

It’s Possible to Enter the Buyer’s Journey Earlier

You Cannot Teach Rapport

Buyers Are Liars, But Then Again, Liars Are Buyers, Too

How Do You Get to the Meeting at the Level That Counts?

Learn from the Best

Learn How to Think Like a Champion

Call Higher or Die Slowly

It’s Not About You

Target Marketing Is a Necessity for Sales!

You Have Two Ears and One Mouth . . . Use Them in That

Proportion

Summary

C H A P T E R 1 0

Assembling the Pieces, 175

Roadmap to the C-Suite

Index, 179

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Michael J. Nick
Editore: Amacom, United States (2011)
ISBN 10: 0814417302 ISBN 13: 9780814417300
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Descrizione libro Amacom, United States, 2011. Hardback. Condizione libro: New. 231 x 157 mm. Language: English . Brand New Book. With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a company s financial statements. This book shows readers how to build a convincing business case and present it to C-level executives. Readers will discover how to: find key financial information on a prospect; determine a corporation s financial stability; clearly define the value of the product or service they are selling; and, calculate the value impact of their offerings in financial metrics. Clarifying how sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings, this book reveals how readers can determine their product s value as perceived by an organization s ultimate decision makers, and unlock the door to greater sales. Codice libro della libreria AAB9780814417300

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Michael J. Nick
Editore: Amacom, United States (2011)
ISBN 10: 0814417302 ISBN 13: 9780814417300
Nuovi Rilegato Quantità: 1
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(London, Regno Unito)
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Descrizione libro Amacom, United States, 2011. Hardback. Condizione libro: New. 231 x 157 mm. Language: English . Brand New Book. With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a company s financial statements. This book shows readers how to build a convincing business case and present it to C-level executives. Readers will discover how to: find key financial information on a prospect; determine a corporation s financial stability; clearly define the value of the product or service they are selling; and, calculate the value impact of their offerings in financial metrics. Clarifying how sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings, this book reveals how readers can determine their product s value as perceived by an organization s ultimate decision makers, and unlock the door to greater sales. Codice libro della libreria AAB9780814417300

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