Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

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9780814417850: Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of which result in new clients or contracts.

Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. The new edition includes more valuable information than ever before, including:

• Essential questions for qualifying opportunities

• Ways to “power up” cover letters and executive summaries

• Advice for overcoming “value paranoia”

• Guidelines for incorporating proof into a proposal

• Tips for winning renewal contracts.

Most people find proposal writing to be tedious and time-consuming—and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

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L'autore:

TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world’s most widely used proposal automation systems, ProposalMaster and RFPMaster.

Dalla quarta di copertina:

Whether you’re just starting out in financial services or already heading up a booming wealth management business, the key insights and strategies presented in The Million-Dollar Financial Services Practice will help you fine-tune your business model, expand your client base, and reach goals you never thought possible.

Packed with important updates and timely information, this second edition of the must have guide for financial advisors contains an entire new chapter on targeting affluent clients using social media and “alumni marketing,” expanded information on how wealth management works and how you can provide a compelling value proposition to potential clients, and a new Market Action Plan section on attracting successful Realtors as clients.

Former Merrill Lynch managing director David J. Mullen, Jr., draws on the system he used to train over 500 financial advisors to outline a practical, easy-to-implement plan for reaching the million-dollar mark. You’ll learn how to:

• Use your niche and “natural” markets to jumpstart your business

• Develop client relationships built on trust and one-on-one attention

• Convert prospects to clients and leverage existing clients to gain new ones

• Increase the number of financial services and products each client uses

• Find out what motivates you at your deepest level to achieve success and use that to push yourself and your business to new heights

Everything you need is here—from templates, letters, and marketing plans to networking ideas, time-management techniques, and a list of resources for targeting new clients. Get started today and start seeing significant increases in your earnings tomorrow.

Praise for the first edition:

“An easy read…providing clear and methodical processes for defining and imple­ment­ing proven marketing tactics for financial practices…”

Broker Dealer Journal

“Information on marketing, prospecting, sales, and time management techniques are presented clearly and in great detail. The book is one advisors will refer to often.”

Research Magazine

“A helpful resource for financial professionals who have the motivation and desire to build and maintain a solid business model.”

Agent’s Sales Journal

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ISBN 10: 081441785X ISBN 13: 9780814417850
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Descrizione libro Amacom, United States, 2012. Paperback. Condizione libro: New. 3rd Revised edition. 226 x 152 mm. Language: English . Brand New Book. Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals . This classic guide explains how to craft compelling messages and powerful proposals that attract prospects attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to power up cover letters and executive summaries; advice for overcoming value paranoia ; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. Codice libro della libreria AA39780814417850

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Descrizione libro Amacom, United States, 2012. Paperback. Condizione libro: New. 3rd Revised edition. 226 x 152 mm. Language: English . Brand New Book. Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals . This classic guide explains how to craft compelling messages and powerful proposals that attract prospects attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to power up cover letters and executive summaries; advice for overcoming value paranoia ; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. Codice libro della libreria AA39780814417850

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Descrizione libro Paperback. Condizione libro: New. 3rd. 60mm x 90mm x 8mm. Paperback. Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.594. Codice libro della libreria 9780814417850

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Descrizione libro AMACOM. Paperback. Condizione libro: New. Paperback. 280 pages. Dimensions: 8.9in. x 6.0in. x 0.9in.Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to power up cover letters and executive summaries; advice for overcoming value paranoia; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780814417850

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