Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
· Define culture and values
· Engender creativity and innovation
· Foster collaboration and build relationships
· Provide coaching and feedback
· Lead change
· And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G’s management training colleges.
Stories move us. They engage us. They inspire us. Stories give us examples of how to act . . . and how not to act. The best ones stay with us forever.
So why are you still trying to get your ideas across using PowerPoint slides?
Storytelling may be an age-old tradition, but in today’s corporate world, it’s also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward-thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you’re not using storytelling as a method to rally your troops and convince others of your ideas, you’re missing out on one of the most powerful tools you have at your disposal.
Packed with over 100 ready-to-use narratives organized by different business challenges, Lead with a Story helps you get started . . . even if you think you don’t know the first thing about telling a story. The book shows you how to connect with bosses, employees, customers, and others on a deep and immediate level using the power of story. It includes examples from more than 50 organizations in 30 industries and from 15 countries around the world, including companies like Kellogg’s, Merrill Lynch, Procter & Gamble, Verizon, Dun & Bradstreet, Saatchi & Saatchi, and more.
In Lead with a Story, corporate storytelling expert Paul Smith helps you choose a story tailor-made for your own particular need, adapt the ready-made stories, and even craft your own. You’ll learn how to use emotionally driven narrative to:
· Establish a vision for the future
· Set goals and build commitment
· Lead change
· Make recommendations that stick
· Define customer service success and failure
· Mold your organization’s culture and values
· Encourage collaboration and build relationships
· Move people to value diversity and inclusion
· Set policy without rules
· Energize, inspire, and motivate your team
· Help others find passion for their work
· Teach important lessons
· Provide coaching and feedback
· Demonstrate problem solving
· Empower others
· Delegate authority and give permission
· Encourage innovation and creativity
· Earn respect from day one
· And much more
Stories do much more than entertain—they actually engage your audience’s brains, creating an experience in which they learn a lesson, share a belief, and envision results as if they were there. This enormously practical and inspiring book lets you in on one of the most important leadership techniques that exists, and shows you how to use it naturally and effortlessly in every area of your work
PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated keynote speaker and trainer on leadership and communication. He lectures regularly for the MBA programs at Xavier University and the University of Cincinnati. Paul lives can be found online at www.leadwithastory.com.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 4,13
In U.S.A.
Descrizione libro Hardcover. Condizione: New. Codice articolo mon0000210404
Descrizione libro Condizione: New. Brand New. Codice articolo 9780814420300
Descrizione libro Hardcover. Condizione: New. 38826th. LEADERSHIP STARTS WITH STORYTELLINGWith clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute.Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated storytelling into their leadership training programs. These companies know that before you can become a strong leader, you must first master the art of storytelling so you can communicate your vision to your team and inspire them to execute on objectives.The power of storytelling will allow you to: Envision Success- lead change by identifying goals in your story and building team commitment. Create an Environment for Winning- create a team culture and identify values that encourage collaboration and value diversity. Energize Your Team- use your story to help others find passion for their work by building courage, inspiration, and motivation. Inspire and Educate- teach your employees key lessons and provide coaching and actionable feedback. Empower Others- use storytelling to delegate authority and encourage targeted innovation that supports your vision.If you want to be a leader others want to follow, you must master storytelling and use that skill to communicate a vision that your team can support. Codice articolo DADAX0814420303
Descrizione libro Hardcover. Condizione: new. Codice articolo 9780814420300
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0814420303
Descrizione libro Hardcover. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon0814420303
Descrizione libro Condizione: New. Codice articolo 13992787-n
Descrizione libro Condizione: New. Book is in NEW condition. 0.95. Codice articolo 0814420303-2-1
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published 0.95. Codice articolo 353-0814420303-new
Descrizione libro Hardcover. Condizione: new. Hardcover. Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect. Storytelling has become the latest and greatest tool for effective, inspirational leadership. Learn how a stunning delivery can result in phenomenal success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780814420300