In the Shadow of the Dragon: The Global Expansion of Chinese Companies - and How It Will Change Business Forever - Rilegato

Nie, Winter; Dowel, William; Lu, Abraham

Rilegato

ISBN 10: 0814431704 ISBN 13: 9780814431702

Casa editrice: AMACOM, 2012

Riassunto

The “made in China” label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That’s old news. What most people don’t know is that China’s global reach now extends much further. Chinese companies have entered higher-end markets—technology, financial services, transportation, energy—and are emerging as powerhouse multinationals.

In the Shadow of the Dragon is a meticulously researched exposé of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides:

· Profiles of key players

· Insights into subtle yet powerful strategies used to gain market dominance

· An understanding of the Chinese approach to going global

· Analysis of the Chinese way of innovation

· Advice on competing head-to-head or forming alliances with Chinese partners

Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead.

Su questo libro

L'autore:

WINTER NIE is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland. WILLIAM DOWELL is a freelance writer who has served as a Time correspondent around the world and as European regional editor and correspondent of Global News Enterprises.

Dalla quarta di copertina:

China’s vision of its place in the world is evolving fast. For the last fifty years, Western companies have dominated the international marketplace and have generally played by the same rules. But Chinese companies are increasingly determined to compete internationally with established Western multinationals. And while many of us may not have heard of these organizations yet, Western companies already find themselves increasingly challenged head-on, forming new alliances with Chinese partners or being bought outright by Chinese investors.

Strengthened by a large, surprisingly well-educated, low-wage workforce, extensive government support, increased education, and an impressive readiness to adapt with lightning speed, Chinese companies are using revolutionary tactics to take down their competition. Written from the perspective of how China sees the world and how this vision relates to what is actually happening on the ground inside China, In the Shadow of the Dragon examines important factors involving China’s increasing international expansion. China is already having an impor­tant impact in the international world on everything from business to employment and there’s no going back now. Featuring profiles of key players and eye-opening case studies, In the Shadow of the Dragon provides an in-depth analysis of where Chinese organizations are headed and where they will take the rest of us.

Advance Praise for In the Shadow of the Dragon

“Everyone knows that Chinese firms have been on a shopping spree, buying up foreign assets. Who are these Chinese firms, and what are they really after? [This book] provides a uniquely Chinese answer. The chapter on Chinese innovation is particularly insightful and interesting.”

— Philippe Felten, CEO of BEA (Bureau Electronique Appliqué)

“With 1.3 billion potential customers and more than $1 trillion to invest, China is a country that no executive in business today can afford to ignore. [The authors] provide unique insights into how Chinese executives see the world today as well as the events that helped shape them. This is important reading for anyone hoping to compete in the global free market.”

— Gary Steel, Executive Vice President and Head of Human Resources of ABB (Asa Brown Bovier)

“It is no secret that China’s increasing importance on the international business scene is accelerating beyond expectations. In the Shadow of the Dragon provides key insights and profiles on the major Chinese companies that will become the world’s next multinationals and are already changing the global business environment. Nobody involved in international business can afford to ignore or miss this fundamental trend, which is radically changing the global competitive landscape. It is a must-read book for executives who try to understand the China phenomenon and the future role of Chinese multinationals.”

— Gerard R. Vittecoq, Group President and Executive Office Member of Caterpillar Inc.

Su questa edizione

• Editore: AMACOM
• Data di pubblicazione: 2012
• ISBN 10: 0814431704
• ISBN 13: 9780814431702
• Rilegatura: Copertina rigida
• Numero di pagine: 290