The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

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9780814432617: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services?

What’s been missing—until now—is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation, marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign.

Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed.

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About the Author:

DAVID T. SCOTT has served as a top-tier marketing executive for Fortune 500 companies and billion-dollar enterprises. He is currently the CEO and founder of Marketfish, a lead-generation marketing company with offices in Seattle and New York.

Dalla quarta di copertina:

With lead-generation marketing evolving rapidly, chances are your company may still be using the same methods it always has . . . and not accomplishing the results you’d like. Examining the seven most successful lead-generation tactics — including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows—The New Rules of Lead Generation reveals when to use which avenues, how to use them cost-effectively and get the best results, and how each one has changed in recent years and will continue to develop in the future.

Packed with powerful tools for tracking costs and measuring results, this book shows you how to devise a powerful, integrated campaign to regularly bring in a higher number of valuable, actionable leads.

Advance Praise for The New Rules of Lead Generation

“The average tenure of the CMO is now under two years. Why? Because they can’t prove they’re driving revenue and profits to the bottom line. David T. Scott’s book teaches marketers how to survive and thrive by delivering real results. Well written and full of useful, practical advice. A must-read.”

Clark Kokich, Chairman of Razorfish and author of Do or Die: Surviving in a World Where the Old Ways of Marketing Aren’t Getting It Done

The New Rules of Lead Generation is a must-read for any CMO who needs to gen­er­­ate leads for his or her company. Its straightforward style and comprehensive approach clarify even the most complex aspects of lead generation.”

Pete Krainik, Founder and CEO, The CMO Club

“This quick, comfortable read is a timeless compendium of lead-generation strategies. It will have a place on the CMO’s bookshelf for years.”

Stephanie Fierman, Global Chief Marketing Officer, MediaCom

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T. Scott, David
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ISBN 10: 0814432611 ISBN 13: 9780814432617
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Descrizione libro AMACOM. Hardcover. Condizione libro: New. 0814432611. Codice libro della libreria Z0814432611ZN

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Descrizione libro AMACOM, 2013. Hardcover. Condizione libro: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice libro della libreria 9038920

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Descrizione libro AMACOM, 2013. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missinguntil nowis a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation , marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign. Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed. Codice libro della libreria ABE_book_new_0814432611

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Descrizione libro Amacom, United States, 2013. Hardback. Condizione libro: New. 231 x 155 mm. Language: English . Brand New Book. Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What s been missing-until now-is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation , marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign. Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed. Codice libro della libreria AA39780814432617

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Descrizione libro AMACOM. Hardcover. Condizione libro: New. 0814432611 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 16494137

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Descrizione libro Amacom Books, 2013. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KB-9780814432617

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Descrizione libro Amacom, United States, 2013. Hardback. Condizione libro: New. 231 x 155 mm. Language: English . Brand New Book. Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What s been missing-until now-is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation , marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign. Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed. Codice libro della libreria AA39780814432617

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Descrizione libro 2013. Hardcover. Condizione libro: New. 154mm x 26mm x 240mm. Hardcover. Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.562. Codice libro della libreria 9780814432617

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Descrizione libro McGraw-Hill Education, 2013. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CM-9780814432617

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