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Darren Rovell has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com’s sports business reporter. He also appears on numerous ESPN radio affiliate shows and on ESPNews, and contributes to ESPN’s flagship Sports Center, its investigative Outside the Lines shows, and ESPN2’s morning show Cold Pizza. In 2004, Rovell was named to Newsbios’ 30 under 30, a list of the top 30 national business reporters under 30. He is the co-author of On the Ball: What You Can Learn About Business from America’s Sports Leaders. Mr. Rovell is based in Bristol, Connecticut.
Visit any sporting event, from a Saturday morning tee-ball game to primetime NFL football, from auto racing to marathons, from playground pickup games to world championships, and you’re likely to see them: bright orange coolers or plastic bottles of what in many ways is a magic potion. Somehow this funny-tasting specialty product has, since its modest origins 40 years ago, taken on a life of its own. It has become not only a must-have conditioning accessory for serious athletes and a staple of weekend warriors everywhere, but also a cultural icon and one of the most recognizable brands in the world.
Yet even more astounding than the unrivaled success of Gatorade are the stories and people behind it . . .
“Given its prominence and brand equity, it’s amazing we’ve had to wait until now to read the story about the domination of Gatorade. Darren Rovell will quench your thirst by deftly weaving the tale from its humble beginnings to its extraordinary market share and iconic brand status.”
— David Stern, Commissioner, National Basketball Association
“Without Darren Rovell’sFirst In Thirst, how would I know there was once a Gatorade called ‘ESPN the Flavor’? At last I understand how Chris Berman and Stuart Scott race through exhausting highlight packages without becoming dehydrated.”
—Bob Costas, Broadcaster, NBC and HBO
“The story of Gatorade’s wild success was just waiting to be told, and Darren Rovell is the perfect person to tell it.First in Thirst is a business book and a marketing book and a zeitgeist book, but most of all it’s just a terrific book to read.”
— Stephen J. Dubner, co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
“First In Thirst chronicles why Gatorade has become the ‘oral imperative’ for athletes, just like spinach was for Popeye.”
— Joseph R. Castiglione, Director of Intercollegiate Athletics, University of Oklahoma
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GRATIS
In U.S.A.
Descrizione libro Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. Codice articolo G0814434576I4N00