Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

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9780814436134: Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including:

  • Iconoclastic Leadership fueled by deep conviction and a rebellious streak
  • Disruptive Innovation that uses sustain ability to spur the development of radically better products and services
  • A Higher Purpose that ignites the company – when the mission leads, profits follow
  • Mainstream Appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer

This new breed of billion-dollar businesses proves it’s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What’s more - many command wider profit mar ginsand are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

E. Freya Williams advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she now serves as EVP of Business+Social Purpose at Edelman.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Williams, E. Freya
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Descrizione libro Amacom, United States, 2015. Hardback. Condizione libro: New. 232 x 167 mm. Language: English . Brand New Book. What do Brazil s top beauty brand, America s second-fastest-growing restaurant chain, and the world s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What s more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow. Codice libro della libreria AA39780814436134

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Descrizione libro McGraw-Hill Education, 2015. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780814436134

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E. Freya Williams
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Descrizione libro Amacom, United States, 2015. Hardback. Condizione libro: New. 232 x 167 mm. Language: English . Brand New Book. What do Brazil s top beauty brand, America s second-fastest-growing restaurant chain, and the world s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What s more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow. Codice libro della libreria AA39780814436134

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Descrizione libro Hardcover. Condizione libro: New. What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better products and servicesA Higher Purpose that ignites the company—when the mission leads, profits followMainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts.Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more,Green Giants serves as a blueprint for sustainable success that anyone can follow. Codice libro della libreria 114468284

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Descrizione libro AMACOM. Hardcover. Condizione libro: New. 0814436137 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 17885452

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Descrizione libro AMACOM, 2015. Hardcover. Condizione libro: New. Codice libro della libreria 0814436137

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