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The Behavioral Advantage - What the Smartest, Most Successful Companies: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena - Rilegato
Sinossi
The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:
- A carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities
A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors
A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The Behavioral Advantage - What the Smartest, Most Successful Companies: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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The Behavioral Advantage : What the Smartest, Most Successful Companies Do Differently to Win in the B2b Arena
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AMACOM, 2004
ISBN 10: 0814472257
ISBN 13: 9780814472255
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Da: Better World Books: West, Reno, NV, U.S.A.
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The Behavioral Advantage : What the Smartest, Most Successful Companies Do Differently to Win in the B2b Arena
Editore:
AMACOM, 2004
ISBN 10: 0814472257
ISBN 13: 9780814472255
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Da: Better World Books, Mishawaka, IN, U.S.A.
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