First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon - Rilegato

Rovell, Darren

Rilegato

ISBN 10: 0814472990 ISBN 13: 9780814472996

Casa editrice: Amacom, 2005

Riassunto

Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since.

But it’s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports—from the Pee Wees to the pros.

Published to coincide with the 40th anniversary of Gatorade’s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the “gatorade bath” and its near-universal appeal to athletes, coaches and sports fans everywhere.

Su questo libro

L'autore:

Darren Rovell (Bristol, CT) has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com’s sports business reporter.

Product Description:

Book by Rovell Darren

Su questa edizione

• Editore: Amacom
• Data di pubblicazione: 2005
• ISBN 10: 0814472990
• ISBN 13: 9780814472996
• Rilegatura: Copertina rigida
• Numero di pagine: 256