The Television Will Be Revolutionized

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9780814752203: The Television Will Be Revolutionized

After occupying a central space in American living rooms for the past fifty years, is television, as weve known it, dead? The capabilities and features of that simple box have been so radically redefined that its now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favourite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century - what Amanda D. Lotz terms the post-network era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industrys basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why its changing, and why these changes matter.

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About the Author:

Amanda D. Lotz is Associate Professor of Communication Studies at the University of Michigan. She is the author of The Television Will Be RevolutionizedCable Guys: Television and Masculinities in the 21st Century (NYU Press), and Redesigning Women: Television After the Network Era, co-author of Understanding Media Industries and Television Studies, and editor of Beyond Prime Time: Television Programming in the Post-Network Era.

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Lotz, Amanda D.
Editore: NYU Press (2007)
ISBN 10: 0814752209 ISBN 13: 9780814752203
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Descrizione libro NYU Press, 2007. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: ( "Lotz takes the reader behind the screen and explores in great detail what is changing, why it is changing, and why these changes matter. This is a vital, timely consideration of profound changes in a critical medium." )-( Choice ),(). Codice libro della libreria ABE_book_new_0814752209

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Descrizione libro New York University Press, United States, 2007. Paperback. Condizione libro: New. 224 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.Choice Outstanding Academic Title for 2008 After occupying a central space in American living rooms for the past fifty years, is television, as we ve known it, dead? The capabilities and features of that simple box have been so radically redefined that it s now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century #8212:what Amanda D. Lotz terms the post-network era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry s basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it s changing, and why these changes matter. Codice libro della libreria AAV9780814752203

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Lotz, Amanda D.
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Descrizione libro New York University Press, United States, 2007. Paperback. Condizione libro: New. 224 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. Choice Outstanding Academic Title for 2008 After occupying a central space in American living rooms for the past fifty years, is television, as we ve known it, dead? The capabilities and features of that simple box have been so radically redefined that it s now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century -:what Amanda D. Lotz terms the post-network era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry s basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it s changing, and why these changes matter. Codice libro della libreria AAV9780814752203

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