How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Brossura

Morley, Michael

 
9780814756799: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Brossura
ISBN 10: 0814756794 ISBN 13: 9780814756799
Casa editrice: New York Univ Pr, 2002

Sinossi

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

"Takes readers from strategy reviews through audits and issue identification/tracking to program development all the way to evaluation . . . contains insights for both the experienced and the aspiring in public relations." — Stephen A. Greyser, Harvard Business School "In the past few years, more authors have turned their attention to the subject of reputation and its value to an organization, but none has brought to the subject the global perspective of Michael Morley. Morley was a practitioner of international public relations long before it became fashionable, and the wealth of case history material included in this book reflects the depth of his expertise in the subject." — Paul Holmes, Reputation Management Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
New York Univ Pr
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0814756794
ISBN 13 
9780814756799
Rilegatura
Copertina flessibile
Numero di pagine
228
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780333987773: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Edizione in evidenza

ISBN 10:  0333987772 ISBN 13:  9780333987773
Casa editrice: Palgrave Macmillan, 2002
Brossura