Sports Business Unplugged: Leadership Challenges from the World of Sports - Brossura

Burton, Rick; O'reilly, Norm

Brossura

ISBN 10: 0815634765 ISBN 13: 9780815634768

Casa editrice: Syracuse Univ Pr, 2016

Riassunto

For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.

Su questo libro

L'autore

Rick Burton is the David B. Falk Professor of Sport Management at Syracuse University. From 2003 to 2007, Burton was commissioner of the Australian National Basketball League. He also served as the chief marketing officer for the US Olympic Committee for the 2008 Beijing Summer Olympics. His writing has appeared in the New York Times, the Wall Street Journal, and Ad Age, among other journals.

Norm O’Reilly is the Richard P. and Joan S. Fox Professor of Business and is chair of the Department of Sports Administration at Ohio University. O’Reilly has written seven books and more than ninety journal articles. Active in industry, he is partner consultant with T1. O’Reilly has been a member of the mission staff for the Canadian Team at three Olympic Games and is deputy chef for the 2016 Canadian Paralympic Team.

Su questa edizione

• Editore: Syracuse Univ Pr
• Data di pubblicazione: 2016
• ISBN 10: 0815634765
• ISBN 13: 9780815634768
• Rilegatura: Copertina flessibile
• Numero di pagine: 203