Psychologists use diverse methods to study thought and behaviour. Methods and Measurements highlights the different ways that psychology researchers ask questions and how they attempt to answer them. The methodologies include experiments that help assess cause and effect, correlational studies to show relationships among complex behaviours, questionnaires to evaluate attitudes and behaviours, observational studies to find out about naturally occurring behaviours, and other approaches. This new, full-colour volume also discusses the ethics of doing research with people and how researchers have sometimes violated ethical standards as they subjected people to physical and psychological harm.
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This set provides a ready reference for anyone interested in this popular field of study.
Written in engaging and accessible prose by experts in the field, and enhanced with fascinating boxed features and a glossary in each volume.
Human behavior is an endlessly fascinating subject, and psychology is the science dedicated to understanding the basics of human behavior and mental processes. The brand-new Student Handbook to Psychology set helps students learn more about such concepts as perception, cognition, attention, emotion, motivation, personality, relationships, and much more. In seven full-color volumes, readers are given a comprehensive survey of psychology—from its earliest scholars and practitioners to the development of its various methods and theories and up to the most recent research of the 21st century.
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