Photographer Annie Leibowitz collaborates with American Express on a portrait exhibition. Absolut Vodka engages artists for their advertisements. Philip Morris mounts an "Arts Against Hunger" campaign in partnership with prominent museums. Is it art or PR, and where is the line that separates the artistic from the corporate? According to Mark Rectanus, that line has blurred. These mergers of art, business, and museums, he argues, are examples of the worldwide privatization of cultural funding.
In Culture Incorporated, Rectanus calls for full disclosure of corporate involvement in cultural events and examines how corporations, art institutions, and foundations are reshaping the cultural terrain. In turn, he also shows how that ground is destabilized by artists subverting these same institutions to create a heightened awareness of critical alternatives.
Rectanus exposes the way sponsorship helps maintain social legitimation in a time when corporations are the target of significant criticism. He provides wide-ranging examples of artists and institutions grappling with corporate sponsorship, including artists' collaboration with sponsors, corporate sponsorship of museum exhibitions, festivals, and rock concerts, and cybersponsoring. Throughout, Rectanus's analyzes the convergence of cultural institutions with global corporate politics and the way this shapes our culture and our communities.
Mark W. Rectanus is professor of German at Iowa State University.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Rectanus is Professor of German at Iowa State University.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro University of Minnesota Press, 2002. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CW-9780816638512
Descrizione libro University of Minnesota Press. Textbook Binding. Condizione libro: New. New copy - Usually dispatched within 2 working days. Codice libro della libreria B9780816638512
Descrizione libro U. MINNESOTA, 2017. Hardback. Condizione libro: NEW. 9780816638512 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE01365792
Descrizione libro Univ of Minnesota Pr, 2002. Hardcover. Condizione libro: Brand New. 298 pages. 10.00x7.00x1.00 inches. In Stock. Codice libro della libreria __0816638519