Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency

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9780820324807: Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency

This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home.

With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the "Ladies' Home Journal." A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer."

While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.

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Rutherford, Janice Williams
Editore: University of Georgia Press 2003-02-24 (2003)
ISBN 10: 0820324809 ISBN 13: 9780820324807
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Descrizione libro University of Georgia Press 2003-02-24, 2003. Paperback. Condizione libro: New. First Edition. 0820324809. Codice libro della libreria Z0820324809ZN

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Rutherford, Janice Williams
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ISBN 10: 0820324809 ISBN 13: 9780820324807
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Descrizione libro University of Georgia Press. PAPERBACK. Condizione libro: New. 0820324809. Codice libro della libreria Z0820324809ZN

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Rutherford, Janice Williams
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ISBN 10: 0820324809 ISBN 13: 9780820324807
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Descrizione libro University of Georgia Press. PAPERBACK. Condizione libro: New. 0820324809. Codice libro della libreria Z0820324809ZN

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Janice Williams Rutherford
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ISBN 10: 0820324809 ISBN 13: 9780820324807
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Descrizione libro University of Georgia Press, United States, 2003. Paperback. Condizione libro: New. 232 x 165 mm. Language: English . Brand New Book. This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman s place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to Mrs. Consumer. While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford s engaging account of Christine Frederick s life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values. Codice libro della libreria POW9780820324807

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Janice Williams Rutherford
Editore: University of Georgia Press, United States (2003)
ISBN 10: 0820324809 ISBN 13: 9780820324807
Nuovi Paperback Quantità: 10
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(London, Regno Unito)
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Descrizione libro University of Georgia Press, United States, 2003. Paperback. Condizione libro: New. 232 x 165 mm. Language: English . Brand New Book. This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman s place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to Mrs. Consumer. While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford s engaging account of Christine Frederick s life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values. Codice libro della libreria POW9780820324807

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Descrizione libro University of Georgia Press. PAPERBACK. Condizione libro: New. 0820324809 New. Codice libro della libreria Z0820324809ZN

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Descrizione libro Syracus University Press. Condizione libro: New. Brand New. Codice libro della libreria 0820324809

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Janice Williams Rutherford
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Descrizione libro University of Georgia Press, 2003. Paperback. Condizione libro: New. book. Codice libro della libreria 0820324809

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97808203248070000000

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Janice Williams Rutherford
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Descrizione libro University of Georgia Press, 2003. Paperback. Condizione libro: New. Codice libro della libreria 0820324809

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