Counting on Communication: The Uganda Nutrition and Early Childhood Development Project (World Bank Working Papers)

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9780821362686: Counting on Communication: The Uganda Nutrition and Early Childhood Development Project (World Bank Working Papers)

The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.

This publication is the first in a series of Working Papers sponsored by the Development Communication Division (DevComm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, DevComm seeks to mainstream the discipline of development communication in development practice.

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Cecilia Cabanero-Verzosa
Editore: World Bank Publications, United States (2005)
ISBN 10: 0821362682 ISBN 13: 9780821362686
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Descrizione libro World Bank Publications, United States, 2005. Paperback. Condizione libro: New. New.. Language: English . Brand New Book. The Uganda Nutrition and Early Childhood Development Project was one of the World Bank s first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. This publication is the first in a series of Working Papers sponsored by the Development Communication Division (Dev Comm) of the World Bank s External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects.Together with other donors, NGOs, and private sector partners, Dev comm seeks to mainstream the discipline of development communication in development practice. Codice libro della libreria AAN9780821362686

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Cecilia Cabanero-Verzosa
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ISBN 10: 0821362682 ISBN 13: 9780821362686
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Descrizione libro World Bank Publications. Paperback. Condizione libro: new. BRAND NEW, Counting on Communication: The Uganda Nutrition and Early Childhood Development Project, Cecilia Cabanero-Verzosa, The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. This publication is the first in a series of Working Papers sponsored by the Development Communication Division (Dev Comm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, Dev comm seeks to mainstream the discipline of development communication in development practice. Codice libro della libreria B9780821362686

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Cecilia Cabanero-Verzosa
Editore: World Bank Publications, United States (2005)
ISBN 10: 0821362682 ISBN 13: 9780821362686
Nuovi Paperback QuantitÓ: 1
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Descrizione libro World Bank Publications, United States, 2005. Paperback. Condizione libro: New. New.. Language: English . Brand New Book. The Uganda Nutrition and Early Childhood Development Project was one of the World Bank s first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. This publication is the first in a series of Working Papers sponsored by the Development Communication Division (Dev Comm) of the World Bank s External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects.Together with other donors, NGOs, and private sector partners, Dev comm seeks to mainstream the discipline of development communication in development practice. Codice libro della libreria AAN9780821362686

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Descrizione libro World Bank Publications, 2005. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CE-9780821362686

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Cecilia Cabañero-Verzosa
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ISBN 10: 0821362682 ISBN 13: 9780821362686
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Descrizione libro World Bank Publications, 2005. Paperback. Condizione libro: New. Codice libro della libreria DADAX0821362682

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Cecilia Cabañero-verzosa
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Descrizione libro World Bank, 2005. Paperback. Condizione libro: Brand New. 41 pages. 9.75x6.75x0.25 inches. In Stock. Codice libro della libreria __0821362682

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Cecilia Cabañero-Verzosa
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ISBN 10: 0821362682 ISBN 13: 9780821362686
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Descrizione libro World Bank Publications, 2005. Paperback. Condizione libro: New. book. Codice libro della libreria 0821362682

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