Recentering Globalization: Popular Culture and Japanese Transnationalism

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9780822328919: Recentering Globalization: Popular Culture and Japanese Transnationalism

Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region.

Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan.

Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.

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From the Publisher:

"Koichi Iwabuchi has given us a uniquely fascinating and empirically rich study of cultural globalization—Japanese style—as it evolved in the last two decades of the twentieth century. Eye-opening and insightful, this is an immensely readable book, adding considerably to the growing stock of non-western voices and perspectives in transnational cultural studies."—Ien Ang, author of On Not Speaking Chinese: Living between Asia and the West

About the Author:

Koichi Iwabuchi is Professor of Media and Cultural Studies at Waseda University in Tokyo. For many years he was a reporter and producer for Nippon Television Network Corporation (ntv).

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Koichi Iwabuchi; KOICHI IWABUCHI
Editore: Duke University Press (2002)
ISBN 10: 0822328917 ISBN 13: 9780822328919
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Descrizione libro Duke University Press, 2002. Paperback. Condizione libro: New. BRAND NEW, Perfect Shape, NO Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice libro della libreria 0706244959

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Koichi Iwabuchi
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Descrizione libro Duke University Press, United States, 2002. Paperback. Condizione libro: New. Language: English . Brand New Book. Globalization is usually thought of as the worldwide spread of Western-particularly American-popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokemon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation-the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan s cultural power in light of decentering globalization processes and demonstrates how Japan s extensive cultural interactions with the other parts of Asia complicate its sense of being in but above or similar but superior to the region.Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan s localizing strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how Asian popular culture (especially Hong Kong s) is received in Japan.Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. Codice libro della libreria AAJ9780822328919

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Koichi Iwabuchi
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Descrizione libro Duke University Press, United States, 2002. Paperback. Condizione libro: New. Language: English . Brand New Book. Globalization is usually thought of as the worldwide spread of Western-particularly American-popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokemon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation-the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan s cultural power in light of decentering globalization processes and demonstrates how Japan s extensive cultural interactions with the other parts of Asia complicate its sense of being in but above or similar but superior to the region.Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan s localizing strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how Asian popular culture (especially Hong Kong s) is received in Japan.Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. Codice libro della libreria AAJ9780822328919

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Descrizione libro Duke University Press 2002-11-08, 2002. Paperback. Condizione libro: New. Codice libro della libreria NU-MAR-00021146

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Descrizione libro Duke University Press Books 2002-11-08, Durham, N.C. |London, 2002. paperback. Condizione libro: New. Codice libro della libreria 9780822328919

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Descrizione libro Duke University Press. Paperback. Condizione libro: new. BRAND NEW, Recentering Globalization: Popular Culture and Japanese Transnationalism, Koichi Iwabuchi, Globalization is usually thought of as the worldwide spread of Western - particularly American - popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokemon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation - the export of Japanese media and culture is big business. In Recentering Globalization Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan's cultural power in light of decentering globalization processes and demonstrates how Japan's extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan's "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" (especially Hong Kong's) popular culture is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. Codice libro della libreria B9780822328919

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Descrizione libro Duke Univ. Condizione libro: BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Codice libro della libreria 2594139

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Descrizione libro Duke University Press Books, 2002. Paperback. Condizione libro: New. book. Codice libro della libreria 0822328917

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